Sample Speech 樣例
In answer to your top quality appliances for 15years now. we began by selling rice cookers from one small shop in Taipei. At that time, we were strictly a mom-and-pop operation.
To keep up with overwhelming customer response, the company expanded rapidly. We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens. Our appliances are geared toward households with high needs but minimal space.
Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.
With a strong home base, we feel we're ready to move overseas. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products. You'll find that our appliances meet these needs.
演說詞
讓我回答您的問題：Action電器生產一流的家電產品已有15年的歷史了。公司最早在臺北以販賣電鍋起家，我們當時只是小成本的家庭電器行。
由于客戶反應熱烈，公司即很快地擴展。我們加強研發部門，擴大生產線，增加產品項目，像洗衣機及烘干機、電冰箱、微波爐等產品。我們的電器是專門針對要求高效率，但空間有限的家庭用戶而設計。
臺灣仍是我們的主要市場。而事實上，單單在臺北地區，每三戶人的家中就有一家擁有至少一項Action的產品。
由于基礎穩固，我們覺得向海外市場擴展的時機成熟了。最近的消費研究報道指出，美加地區的電器市場中，高效率的組合型商品就占40% 以上。所以，您會發現我們的商品完全迎合這項需求。
結構
介紹公司的成長重點，是要把數據和事實一并提出給客戶知道；并注意讓對方明了，這些事實與目前的成功息息相關。
①直接回答問題，簡述公司的背景。
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②解釋消費者的反應以及公司成長的可能性。
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③提出自己目前在市場上所占的優勢。
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④以未來的展望與將和對方合作的計劃做總結。
段落關鍵句
1． 開場白
一開始就直接回答問題，僅使晤談進行順利，并表示你對客戶的問題定不回避。"regarding" 及"in response to"都有"針對……"的意思，皆可作為回應詢問的開頭語；并用現在完成式表示從過去到現在，一直從事的業務。
（1） In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.
（2） Regarding your questions, Action Appliances has been in business for 15years.
（3） In response to your questions, Action has been producing top quality products for 15 years now.
2． 說明成長
說明公司剛開始營運時，顧客的熱烈反應，以及公司回應的方式。 "customer response",顧客反應。
（1） To keep up with overwhelming customer response, the company expanded rapidly.
（2） Customer response was overwhelming, so we were able to expand steadily.
（3） We grew quickly and steadily due to a strong customer response.("due to"，由于。)
3. 市場占有率
本段應以明確的例子及統計數字，說明產品如何受歡迎，以支持公司的形 象。用"as a matter of fact", "in fact"及"actually" 作為句子開頭語，使談話口語化，同時加強語氣。
（1） As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.
（2） In fact, our appliances are used in one out of three households in Taipei.
（3） Actually, you'll find at least one Action appliance in one out of three households in Taipei.
4公司的目標
以公司的目標作為談話的總結，同時以明顯直接的事實來證明公司的目標正確，有發展潛力。關鍵句型為： "… prove that …", "證明出……"
(1) Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient, compact products.
(2) Marketing studies show that a market exists in Canada and the States for our compact products.
(3) Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances.("exist",存在。)
短語解析
1. mom-and-pop 家庭式的，小型的
例：when I was a kid, my neighborhood streets were lined with mom-and-pop stores.(我小的時候，鄰近的街道都是家庭經營的小店。)
2. keep up with 配合，保持
例：We must keep up with demand if we're going to remain a profitable company.(如果我們公司仍想賺錢，就得配合市場需求。)
3. R&D 研究發展（部門）
例：We need to increase funding to our R&D department if we are going to compete with other innovative companies.(假如我們要和其他有創意的公司競爭，就要增加對研發部門的投資。)
4. gear toward 專門朝向某事發展
例：Our textbooks are geared toward the business students.(我們的教科書是專為商科學生設計的。)
5. home base 主要市場、總部
例：I'll report back to home base after I complete the meeting with the European buyers.(等我跟歐洲買主商談之后，我會向總公司報告結果。)
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