There are literally thousands with the title, But only a few who are genuinely great at this
increasingly demanding job. Here's how Worth identified the 50 best.
從字面上來說，有許許多多的CEO，但是真正在這個職位表現不凡的卻是極少數人。現在，就讓我們來為
您介紹50位最佳CEO吧。
It is testimony to the rising importance and visibility of the CEO that there's no longer
any need to explain what these quintessentially businesslike initials stand for. The image of
the CEO has taken its lumps during the past few decades. In the 1970s, the CEO was a bumbling
bureaucrat who couldn't even build a car that would stay in one piece. In the 1980s, the CEO was
a rapacious plunderer, vilified for laying off honest folk just to acquire a more lavish jet.
But today, CEOs are popularly regarded as a new celebrity class--even a nouveau aristocracy. Not
so much as captains of industry but as wealth creators. Innovators. Visionaries. The modern CEO-
- including the most nerdy among them--even has sex appeal.
隨著CEO工作的重要性和能見度的日益提高，在此我們已經不必要再去詳細解釋這幾個精確的、商業性的
大寫字母所代表的含義了。在過去的幾十年中，CEO的形象幾經風雨。二十世紀七十年代，CEO只是一個裝模作
樣的官僚主義者的形象，他們甚至不懂得如何制造汽車，只能固步自封。二十世紀八十年代的CEO是一個貪婪
的掠奪者的形象，他們鄙視和排斥他人，只是為了滿足他們的貪欲。而今，CEO已經被普遍視為一個新的名人
團體——甚至可以說是一個新近產生的貴族。他們并非行業的最高代言人，但是他們卻是財富的創造者、革新
者和預見者。現代的CEO——包括他們當中最差勁的人——都具有一種巨大的魅力。
The rising popularity of investing, of course, has made CEOs more prominent as public
figures. If they don't know it to begin with, shareholders quickly learn that a CEO's decisions
and pronouncements can have a profound and often sudden impact on the value of their holdings.
Fortunes can be made or lost in an instant. It's a relationship certain to create both heroes
and goats.
當然，日益發展的投資行業也是CEO成為較出名的公眾人物的原因之一。當股東們不知道應該如何啟動市
場開始運營時，他們很快就會知道CEO的決策和聲明對于他們的資產的價值將產生多么深遠和迅速的影響。財
富很可能會在一瞬間獲得，也可能會在一瞬間失去。這種關系就好像英雄和平凡人的產生過程一樣。
未完待續——
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