Personal Background
Steven Jobs
Apple Computer
3-year return: 26%
AGE: 42
CEO since: 1997
個人檔案:
史蒂文.喬伯斯
APPLE電腦
三年的投資回報率：26%
年齡：42歲
任職CEO起始時間：1997年
Here's a guy with enough savvy and brainpower to effectively hold down two CEO jobs at once-
-and do a pretty amazing job at both. We've listed him for his post at Apple, but of course
Steve Jobs also runs Pixar, the animation company. Jobs arrested Apple's slow death spiral and
even put some oomph back into the pioneering computer firm he helped found. Coming in after a $1
billion loss in fiscal 1997, Jobs turned a $106 million profit--38 percent above Wall Street's
consensus target. A lot of credit goes to a very simple idea: Make computers in different
colors. Jobs was the only one who thought to make it happen. The colorful mid-priced iMac has
also succeeded by playing down the compatibility conundrum. Apple positioned it as the machine
for the Internet, where compatibility questions are no big deal. Behind the scenes, Jobs also
streamlined the product line, reduced the head count, consolidated distribution, and slimmed
inventory. Meanwhile, over at Pixar, A Bug's Life nabbed a total $159 million in domestic box
office, the highest domestic animated take since Toy Story and third highest ever, after Toy
Story and the leader, The Lion King.
這兒我們要給您介紹的是一位能夠同時兼做兩份CEO工作的才華出能人。我們將他的任職公司寫為蘋果公
司，而實際上史蒂文.喬伯斯同時還是另一家蓬勃發展的公司PIXAR的員工。喬伯斯被APPLE公司慢耗損的螺線
所吸引，他甚至為這家他幫助創立的電腦公付出了較大的努力。1997年，在這家公司虧損達到10億美元的時
候，喬伯斯加入了APPLE公司，之后他為公司賺取了1.06億美元的利潤--有38%以上的產品銷往美國華爾街。許
多成功的實踐均來自于一個很簡單的創意：例如讓電腦換一種顏色。喬伯斯是唯一的一個創意者和實踐者。多
色澤、中等價位的iMac的成功還在于它解決了計算機兼容性的難題。APPLE電腦定位于因特網，因為在因特網
上兼容性并不是一個較大的難題。喬伯斯新改進了生產線，減少了磁頭數，穩定了分布率，并且還減少了庫
存。同時，PIXAR公司在國內市場中占有總計1.59億美元的收入，位居第三位，僅次于Toy Story 和領頭羊
Lion King 。而另一方面喬伯斯在PIXAR也有著出色的表現。
（未完待續）
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