| 近日筆者在山東萊蕪市一些農村看到這樣一件新鮮事：農民打農藥時容易發生藥液外溢，輕者皮膚紅腫瘙癢，重者造成中毒，農民就用化肥袋做防護。具體做法是在化肥袋正中畫一直線，從袋口沿線剪至袋底，再用剪刀挖一圓洞即成領口，再在兩邊各剪一圓洞即成袖口，在前面開口處釘上帶子或扣子就做成一件簡易坎肩。雨天穿上它戴上草帽還可以當雨衣。聽說蒜區蒜農有早起打蒜苔的習慣，早晨露水重時還可以用化肥袋做'衩褲'，穿上既可防濕又可保暖。
看(kan)到此情此景(jing)，筆者不由(you)得替我(wo)們的(de)(de)農(nong)(nong)(nong)化企業(ye)惋(wan)惜(xi)。這樣(yang)(yang)既能(neng)為農(nong)(nong)(nong)服(fu)務，又能(neng)傳播產(chan)品、品牌知名度(du)、美(mei)譽度(du)、忠(zhong)誠度(du)的(de)(de)載體，農(nong)(nong)(nong)化企業(ye)為何(he)沒有(you)為農(nong)(nong)(nong)民(min)(min)提供呢？如果農(nong)(nong)(nong)化企業(ye)制作這樣(yang)(yang)一批印有(you)企業(ye)品牌標識(shi)、產(chan)品介紹等(deng)內容的(de)(de)防護(hu)衣，按農(nong)(nong)(nong)民(min)(min)購買本企業(ye)產(chan)品數量(liang)贈送給農(nong)(nong)(nong)民(min)(min)，在施肥、打藥旺季(ji)農(nong)(nong)(nong)民(min)(min)都穿上這樣(yang)(yang)的(de)(de)防護(hu)服(fu)，那(nei)真是(shi)一道亮麗的(de)(de)品牌文化風景(jing)線(xian)。說(shuo)實話，這比砸下(xia)巨資把產(chan)品廣告(gao)打進央視黃金時(shi)段，推廣活動開到人民(min)(min)大會堂的(de)(de)效果一點不差呀！
其實，農民(min)(min)的(de)(de)(de)(de)需(xu)求(qiu)很多，除(chu)需(xu)要(yao)施(shi)肥(fei)(fei)(fei)打藥時(shi)的(de)(de)(de)(de)防(fang)護衣，還需(xu)要(yao)遮(zhe)陽傘、遮(zhe)陽帽、水(shui)壺、施(shi)肥(fei)(fei)(fei)用(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)臉(lian)盆、勺(shao)子(zi)(zi)(zi)，（因為農民(min)(min)施(shi)肥(fei)(fei)(fei)時(shi)都(dou)用(yong)(yong)(yong)(yong)(yong)洗臉(lian)盆甚至面盆、做飯(fan)用(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)勺(shao)子(zi)(zi)(zi)）、刻(ke)有刻(ke)度(du)(du)兌(dui)藥用(yong)(yong)(yong)(yong)(yong)的(de)(de)(de)(de)杯(bei)子(zi)(zi)(zi)以(yi)及(ji)其他防(fang)護用(yong)(yong)(yong)(yong)(yong)品(pin)，這都(dou)值得企(qi)(qi)業大(da)(da)做文(wen)章，多花心(xin)思。農化企(qi)(qi)業制作一(yi)些既能(neng)豐富主導產品(pin)內涵、又能(neng)作為宣傳品(pin)牌知名(ming)度(du)(du)、美譽(yu)度(du)(du)、忠誠度(du)(du)載體的(de)(de)(de)(de)配套產品(pin)，不(bu)僅(jin)體現企(qi)(qi)業對農民(min)(min)責任關懷的(de)(de)(de)(de)人(ren)文(wen)情結，而(er)且(qie)還是企(qi)(qi)業競爭的(de)(de)(de)(de)需(xu)要(yao)——誰真正能(neng)滿(man)足農民(min)(min)的(de)(de)(de)(de)需(xu)求(qiu)，誰才能(neng)取(qu)勝。比如，據農民(min)(min)反映，眼下(xia)農作物從種(zhong)(zhong)到收(shou)，下(xia)種(zhong)(zhong)有播種(zhong)(zhong)機、澆(jiao)地(di)(di)有抽水(shui)機、打藥有噴霧機、收(shou)獲有聯(lian)合(he)收(shou)割(ge)機，就是施(shi)肥(fei)(fei)(fei)沒有'機'，每到農作物施(shi)肥(fei)(fei)(fei)時(shi)，有的(de)(de)(de)(de)用(yong)(yong)(yong)(yong)(yong)人(ren)工使鎬(hao)一(yi)個一(yi)個地(di)(di)搗(dao)坑，點(dian)上肥(fei)(fei)(fei)料再(zai)用(yong)(yong)(yong)(yong)(yong)腳一(yi)個一(yi)個地(di)(di)踏實；有的(de)(de)(de)(de)用(yong)(yong)(yong)(yong)(yong)耕牛在莊(zhuang)稼地(di)(di)里犁上一(yi)道溝，再(zai)用(yong)(yong)(yong)(yong)(yong)人(ren)工撒上肥(fei)(fei)(fei)料覆蓋上土；先(xian)進一(yi)點(dian)的(de)(de)(de)(de)就是用(yong)(yong)(yong)(yong)(yong)大(da)(da)牲畜(chu)拉(la)著小耬順著地(di)(di)壟播肥(fei)(fei)(fei)料；有的(de)(de)(de)(de)為圖省事，干脆(cui)把肥(fei)(fei)(fei)料撒在大(da)(da)田里。這不(bu)僅(jin)費時(shi)費工，增加勞動(dong)強度(du)(du)，還會(hui)影響肥(fei)(fei)(fei)效的(de)(de)(de)(de)發揮。所以(yi)，農民(min)(min)急切盼望(wang)機械施(shi)肥(fei)(fei)(fei)機滿(man)足當前機械化種(zhong)(zhong)地(di)(di)的(de)(de)(de)(de)需(xu)要(yao)。但很多農化企(qi)(qi)業的(de)(de)(de)(de)服務(wu)僅(jin)停留在'一(yi)張(zhang)桌子(zi)(zi)(zi)、幾(ji)條(tiao)凳(deng)子(zi)(zi)(zi)、一(yi)列車(che)隊(dui)、發發宣傳單、放(fang)放(fang)錄(lu)像帶'上。這種(zhong)(zhong)農化服務(wu)顯然與農民(min)(min)的(de)(de)(de)(de)需(xu)求(qiu)相差(cha)甚遠(yuan)。 |
