有(you)(you)這(zhe)樣一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”農(nong)藥(yao)(yao)(yao)的(de)(de)故事：三個(ge)(ge)(ge)(ge)(ge)閑(xian)散人(ren)(ren)(ren)(ren)員在(zai)(zai)街上閑(xian)逛。一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)姓(xing)奕(yi)，一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)姓(xing)卞，一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)姓(xing)荊(jing)，老(lao)(lao)(lao)(lao)(lao)奕(yi)從他(ta)們(men)(men)三人(ren)(ren)(ren)(ren)的(de)(de)姓(xing)氏中，悟出(chu)了(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)生財之(zhi)(zhi)路：我(wo)們(men)(men)可以組成(cheng)(cheng)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)新品牌(pai)的(de)(de)農(nong)藥(yao)(yao)(yao)，名叫“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”農(nong)藥(yao)(yao)(yao)，一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定能發財，老(lao)(lao)(lao)(lao)(lao)卞不解的(de)(de)問：什么(me)“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”農(nong)藥(yao)(yao)(yao)？我(wo)們(men)(men)見過嗎(ma)？老(lao)(lao)(lao)(lao)(lao)奕(yi)說(shuo)：你(ni)真是(shi)死(si)(si)心眼(yan)(yan)，先(xian)打名氣，后(hou)出(chu)產品。我(wo)們(men)(men)把“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”牌(pai)子打響了(le)(le)，何愁(chou)產品生產？還是(shi)小(xiao)荊(jing)心眼(yan)(yan)靈活，極力支持(chi)老(lao)(lao)(lao)(lao)(lao)奕(yi)的(de)(de)想法。他(ta)們(men)(men)借一(yi)(yi)(yi)(yi)(yi)(yi)(yi)筆資金，在(zai)(zai)電視(shi)上大做廣告：“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”農(nong)藥(yao)(yao)(yao)包治百蟲(chong)，防效理想，只須打一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)，15分(fen)(fen)鐘所有(you)(you)的(de)(de)蟲(chong)就可以搞定，讓農(nong)民兄弟免受治蟲(chong)打藥(yao)(yao)(yao)之(zhi)(zhi)苦。10多(duo)天以后(hou)，果(guo)然收到了(le)(le)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)批要求購買“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”農(nong)藥(yao)(yao)(yao)的(de)(de)來(lai)信。有(you)(you)了(le)(le)定單，老(lao)(lao)(lao)(lao)(lao)奕(yi)高(gao)興了(le)(le)，三人(ren)(ren)(ren)(ren)開會開始研制“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”，老(lao)(lao)(lao)(lao)(lao)卞說(shuo)，就用大廠的(de)(de)農(nong)藥(yao)(yao)(yao)氯(lv)氰菊酯稀釋后(hou)分(fen)(fen)裝，貼上“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”，發出(chu)去(qu)(qu)就是(shi)了(le)(le)。小(xiao)荊(jing)說(shuo)，我(wo)聽(ting)(ting)其(qi)他(ta)人(ren)(ren)(ren)(ren)說(shuo)，老(lao)(lao)(lao)(lao)(lao)鼠藥(yao)(yao)(yao)最厲害(hai)，人(ren)(ren)(ren)(ren)都藥(yao)(yao)(yao)死(si)(si)了(le)(le)，還有(you)(you)什么(me)蟲(chong)藥(yao)(yao)(yao)不死(si)(si)，干脆用老(lao)(lao)(lao)(lao)(lao)鼠藥(yao)(yao)(yao)作原料吧，包治百蟲(chong)。老(lao)(lao)(lao)(lao)(lao)奕(yi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)拍大腿(tui)，氯(lv)氰菊酯加老(lao)(lao)(lao)(lao)(lao)鼠藥(yao)(yao)(yao)，效果(guo)更(geng)好。于是(shi)，他(ta)們(men)(men)到某(mou)農(nong)藥(yao)(yao)(yao)大企業購買了(le)(le)高(gao)效氯(lv)氰菊酯原藥(yao)(yao)(yao)，又(you)購買了(le)(le)老(lao)(lao)(lao)(lao)(lao)鼠藥(yao)(yao)(yao)，放在(zai)(zai)幾(ji)口(kou)大缸(gang)里(li)加了(le)(le)幾(ji)桶(tong)水和乳化劑(ji)攪拌起來(lai)，小(xiao)荊(jing)看著不放心，能殺死(si)(si)蟲(chong)嗎(ma)？老(lao)(lao)(lao)(lao)(lao)奕(yi)就讓他(ta)到附近莊稼(jia)地里(li)去(qu)(qu)找幾(ji)個(ge)(ge)(ge)(ge)(ge)害(hai)蟲(chong)作實驗，還行(xing)，全死(si)(si)光。“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”農(nong)藥(yao)(yao)(yao)終(zhong)于研制成(cheng)(cheng)功(gong)了(le)(le)，進行(xing)稀釋后(hou)分(fen)(fen)裝，很快銷(xiao)售一(yi)(yi)(yi)(yi)(yi)(yi)(yi)空(kong)，他(ta)們(men)(men)進一(yi)(yi)(yi)(yi)(yi)(yi)(yi)步通過廣告攬(lan)來(lai)了(le)(le)更(geng)多(duo)的(de)(de)訂單，生產規(gui)模(mo)由一(yi)(yi)(yi)(yi)(yi)(yi)(yi)口(kou)大缸(gang)發展成(cheng)(cheng)幾(ji)十口(kou)大缸(gang)。在(zai)(zai)聽(ting)(ting)后(hou)大笑不已的(de)(de)同時，也帶給(gei)我(wo)們(men)(men)細細的(de)(de)回味與(yu)思考。透過“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)(bian)(bian)凈(jing)”這(zhe)個(ge)(ge)(ge)(ge)(ge)案例，結合當前取(qu)消農(nong)藥(yao)(yao)(yao)商品名的(de)(de)農(nong)藥(yao)(yao)(yao)改革，我(wo)們(men)(men)可以得到如下幾(ji)方面的(de)(de)啟(qi)示：

　　一(yi)、“一(yi)遍凈(jing)”農(nong)(nong)藥(yao)故事說明(ming)了(le)(le)2008年以取消(xiao)農(nong)(nong)藥(yao)商品名(ming)為核心的(de)農(nong)(nong)藥(yao)改(gai)革非常必要和迫(po)切，只有取消(xiao)了(le)(le)商品名(ming)，實行一(yi)藥(yao)一(yi)名(ming)，才能(neng)使大忽(hu)悠的(de)農(nong)(nong)藥(yao)名(ming)壽終正寢，才能(neng)還農(nong)(nong)藥(yao)本(ben)來面目，才能(neng)真正凈(jing)化農(nong)(nong)藥(yao)市場(chang)，給消(xiao)費者創造一(yi)個(ge)放心的(de)用(yong)藥(yao)環(huan)境(jing)，也(ye)給企業開辟(pi)一(yi)個(ge)健康的(de)成(cheng)長環(huan)境(jing)。

　　老奕(yi)從(cong)他們三人的姓氏中，悟(wu)出了(le)一個生財之路：我們可以一個新品牌(pai)的農(nong)藥(yao)(yao)，名叫“一遍凈”農(nong)藥(yao)(yao)，一定能發財。這些(xie)年農(nong)藥(yao)(yao)商(shang)(shang)(shang)(shang)品名稱“貓膩”太多(duo)，“一藥(yao)(yao)多(duo)名”現象十分突出。同(tong)一種農(nong)藥(yao)(yao)通用(yong)名只有一個，但不(bu)(bu)同(tong)廠家卻(que)起(qi)了(le)五(wu)花八門的商(shang)(shang)(shang)(shang)品名。如同(tong)樣(yang)一個藥(yao)(yao)劑吡蟲啉，就(jiu)有“殺手”、“硬(ying)邦邦”、“死翹(qiao)翹(qiao)”、“一掃除(chu)”等700多(duo)個商(shang)(shang)(shang)(shang)品名出現在柜臺上。不(bu)(bu)要(yao)說農(nong)民，就(jiu)是從(cong)事農(nong)藥(yao)(yao)研究的人也搞不(bu)(bu)清楚。市場競爭激(ji)烈，給農(nong)藥(yao)(yao)起(qi)個奪人眼球的商(shang)(shang)(shang)(shang)品名，便成了(le)某些(xie)企業打開市場的一個渠道。

　　目前(qian)全國的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)企業(ye)(ye)(ye)(ye)都(dou)(dou)存(cun)(cun)在(zai)新品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)開(kai)發(fa)能(neng)力薄弱，產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)同(tong)質(zhi)(zhi)化(hua)(hua)(hua)嚴(yan)重(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)問題，而一(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)多(duo)(duo)名(ming)(ming)(ming)(ming)(ming)(ming)現(xian)象很普(pu)遍。如(ru)目前(qian)山東(dong)共有(you)(you)(you)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)生(sheng)(sheng)產(chan)(chan)廠(chang)200余家(jia)，因(yin)(yin)為(wei)(wei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)行業(ye)(ye)(ye)(ye)準入(ru)(ru)門檻不(bu)(bu)(bu)(bu)(bu)高，新企業(ye)(ye)(ye)(ye)不(bu)(bu)(bu)(bu)(bu)斷出現(xian)，全省(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)企業(ye)(ye)(ye)(ye)產(chan)(chan)能(neng)每(mei)年(nian)(nian)以(yi)(yi)(yi)(yi)20%的(de)(de)(de)(de)(de)(de)(de)(de)速度(du)增長，市(shi)場(chang)競(jing)爭(zheng)激烈。去(qu)(qu)年(nian)(nian)上半年(nian)(nian)，山東(dong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)企業(ye)(ye)(ye)(ye)共新登記(ji)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)352個(ge)(ge)。其中(zhong)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)用(yong)(yong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)350個(ge)(ge)，衛生(sheng)(sheng)殺蟲劑(ji)(ji)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)兩(liang)個(ge)(ge)。正(zheng)式(shi)登記(ji)的(de)(de)(de)(de)(de)(de)(de)(de)15個(ge)(ge)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)用(yong)(yong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，都(dou)(dou)是(shi)(shi)(shi)(shi)由(you)原(yuan)臨時登記(ji)轉為(wei)(wei)正(zheng)式(shi)登記(ji)的(de)(de)(de)(de)(de)(de)(de)(de)老產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，沒(mei)有(you)(you)(you)1個(ge)(ge)新成(cheng)(cheng)分產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)登記(ji)。因(yin)(yin)為(wei)(wei)現(xian)在(zai)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)生(sheng)(sheng)產(chan)(chan)企業(ye)(ye)(ye)(ye)中(zhong)，多(duo)(duo)數沒(mei)有(you)(you)(you)原(yuan)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)生(sheng)(sheng)產(chan)(chan)能(neng)力，為(wei)(wei)了(le)(le)(le)(le)(le)保住(zhu)市(shi)場(chang)，爭(zheng)取(qu)客戶，大(da)多(duo)(duo)數制劑(ji)(ji)企業(ye)(ye)(ye)(ye)在(zai)搞一(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)多(duo)(duo)名(ming)(ming)(ming)(ming)(ming)(ming)，同(tong)樣的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)，銷(xiao)售(shou)一(yi)(yi)(yi)(yi)(yi)段(duan)效(xiao)(xiao)果不(bu)(bu)(bu)(bu)(bu)佳，就(jiu)換一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)吸引人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)(ming)(ming)(ming)字。一(yi)(yi)(yi)(yi)(yi)種(zhong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)能(neng)夠(gou)變幻幾十個(ge)(ge)名(ming)(ming)(ming)(ming)(ming)(ming)字，一(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)多(duo)(duo)名(ming)(ming)(ming)(ming)(ming)(ming)已經(jing)(jing)(jing)(jing)成(cheng)(cheng)為(wei)(wei)影(ying)響(xiang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)企業(ye)(ye)(ye)(ye)生(sheng)(sheng)存(cun)(cun)和(he)(he)(he)發(fa)展的(de)(de)(de)(de)(de)(de)(de)(de)“瓶頸(jing)”。再說，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)生(sheng)(sheng)產(chan)(chan)本是(shi)(shi)(shi)(shi)支農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)行業(ye)(ye)(ye)(ye)，但濫用(yong)(yong)華(hua)而不(bu)(bu)(bu)(bu)(bu)實的(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)，帶來(lai)的(de)(de)(de)(de)(de)(de)(de)(de)卻是(shi)(shi)(shi)(shi)坑(keng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)害農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)的(de)(de)(de)(de)(de)(de)(de)(de)惡果。據各地植保站反映，由(you)于農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民不(bu)(bu)(bu)(bu)(bu)清楚農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)專(zhuan)業(ye)(ye)(ye)(ye)術(shu)語，很容易上商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)當，有(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)花(hua)了(le)(le)(le)(le)(le)大(da)價錢買了(le)(le)(le)(le)(le)普(pu)通(tong)(tong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)，還(huan)有(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)(zhong)復(fu)購(gou)買和(he)(he)(he)使(shi)(shi)用(yong)(yong)了(le)(le)(le)(le)(le)成(cheng)(cheng)分相同(tong)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)。更(geng)為(wei)(wei)嚴(yan)重(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)，一(yi)(yi)(yi)(yi)(yi)些冠以(yi)(yi)(yi)(yi)漂亮商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)防治病蟲害效(xiao)(xiao)果極差(cha)，給(gei)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民造(zao)(zao)成(cheng)(cheng)了(le)(le)(le)(le)(le)較(jiao)大(da)的(de)(de)(de)(de)(de)(de)(de)(de)經(jing)(jing)(jing)(jing)濟(ji)(ji)損(sun)失。如(ru)去(qu)(qu)年(nian)(nian)浙(zhe)江山區的(de)(de)(de)(de)(de)(de)(de)(de)蠶(can)(can)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)給(gei)桑樹用(yong)(yong)過(guo)一(yi)(yi)(yi)(yi)(yi)種(zhong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)，商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)是(shi)(shi)(shi)(shi)新的(de)(de)(de)(de)(de)(de)(de)(de)，但里(li)面添加了(le)(le)(le)(le)(le)高毒違禁農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民在(zai)不(bu)(bu)(bu)(bu)(bu)知情的(de)(de)(de)(de)(de)(de)(de)(de)情況(kuang)下(xia)(xia)使(shi)(shi)用(yong)(yong)后大(da)量(liang)(liang)(liang)桑蠶(can)(can)死亡(wang)。規(gui)(gui)(gui)(gui)范農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)市(shi)場(chang)，已成(cheng)(cheng)為(wei)(wei)廣(guang)大(da)消(xiao)費者(zhe)與企業(ye)(ye)(ye)(ye)共同(tong)的(de)(de)(de)(de)(de)(de)(de)(de)心(xin)聲。為(wei)(wei)此，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)部下(xia)(xia)決心(xin)進(jin)行改(gai)革(ge)，按照(zhao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)部新的(de)(de)(de)(de)(de)(de)(de)(de)管理規(gui)(gui)(gui)(gui)定(ding)，從今(jin)年(nian)(nian)1月8日起(qi)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)(ye)部停止批準農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)，自7月1日起(qi)，生(sheng)(sheng)產(chan)(chan)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)一(yi)(yi)(yi)(yi)(yi)律(lv)(lv)不(bu)(bu)(bu)(bu)(bu)得(de)(de)使(shi)(shi)用(yong)(yong)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)；農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)一(yi)(yi)(yi)(yi)(yi)律(lv)(lv)使(shi)(shi)用(yong)(yong)通(tong)(tong)用(yong)(yong)名(ming)(ming)(ming)(ming)(ming)(ming)或簡化(hua)(hua)(hua)通(tong)(tong)用(yong)(yong)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)，直接使(shi)(shi)用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)衛生(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)以(yi)(yi)(yi)(yi)功(gong)能(neng)描(miao)述詞語和(he)(he)(he)劑(ji)(ji)型(xing)作為(wei)(wei)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)。預(yu)計(ji)新規(gui)(gui)(gui)(gui)定(ding)實施到位后，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)可由(you)目前(qian)的(de)(de)(de)(de)(de)(de)(de)(de)1.6萬個(ge)(ge)減少到1700個(ge)(ge)。取(qu)消(xiao)了(le)(le)(le)(le)(le)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)，雖然對(dui)(dui)(dui)那(nei)些靠忽(hu)悠消(xiao)費者(zhe)生(sheng)(sheng)存(cun)(cun)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)企業(ye)(ye)(ye)(ye)有(you)(you)(you)很大(da)影(ying)響(xiang)，但對(dui)(dui)(dui)優勢企業(ye)(ye)(ye)(ye)及農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)行業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)整體發(fa)展卻是(shi)(shi)(shi)(shi)大(da)大(da)利(li)好(hao)。首先，那(nei)些守(shou)法的(de)(de)(de)(de)(de)(de)(de)(de)、以(yi)(yi)(yi)(yi)質(zhi)(zhi)量(liang)(liang)(liang)求生(sheng)(sheng)存(cun)(cun)的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)企業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)利(li)益得(de)(de)到了(le)(le)(le)(le)(le)保護。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)規(gui)(gui)(gui)(gui)范了(le)(le)(le)(le)(le)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)價格(ge)和(he)(he)(he)質(zhi)(zhi)量(liang)(liang)(liang)都(dou)(dou)能(neng)夠(gou)穩定(ding)和(he)(he)(he)規(gui)(gui)(gui)(gui)范下(xia)(xia)來(lai)，有(you)(you)(you)利(li)于企業(ye)(ye)(ye)(ye)樹立品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌。同(tong)時，所有(you)(you)(you)相同(tong)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)廠(chang)家(jia)都(dou)(dou)在(zai)統一(yi)(yi)(yi)(yi)(yi)起(qi)跑線上比(bi)質(zhi)(zhi)量(liang)(liang)(liang)、比(bi)服(fu)務(wu)，有(you)(you)(you)利(li)于企業(ye)(ye)(ye)(ye)間進(jin)行良性競(jing)爭(zheng)。守(shou)法企業(ye)(ye)(ye)(ye)不(bu)(bu)(bu)(bu)(bu)用(yong)(yong)投(tou)入(ru)(ru)大(da)量(liang)(liang)(liang)人(ren)力、資(zi)金去(qu)(qu)宣傳，搞促銷(xiao)，與靠商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)過(guo)日子的(de)(de)(de)(de)(de)(de)(de)(de)企業(ye)(ye)(ye)(ye)競(jing)爭(zheng)，可以(yi)(yi)(yi)(yi)進(jin)一(yi)(yi)(yi)(yi)(yi)步搞好(hao)技術(shu)革(ge)新，節能(neng)降耗，提(ti)高質(zhi)(zhi)量(liang)(liang)(liang)。總之，取(qu)消(xiao)了(le)(le)(le)(le)(le)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)，實行一(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)一(yi)(yi)(yi)(yi)(yi)名(ming)(ming)(ming)(ming)(ming)(ming)，才(cai)能(neng)還(huan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)本來(lai)面目，才(cai)能(neng)真正(zheng)凈化(hua)(hua)(hua)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)市(shi)場(chang)，給(gei)消(xiao)費者(zhe)創造(zao)(zao)一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)放心(xin)的(de)(de)(de)(de)(de)(de)(de)(de)用(yong)(yong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)環境(jing)(jing)，也給(gei)企業(ye)(ye)(ye)(ye)開(kai)辟一(yi)(yi)(yi)(yi)(yi)個(ge)(ge)健(jian)康的(de)(de)(de)(de)(de)(de)(de)(de)成(cheng)(cheng)長環境(jing)(jing)。山東(dong)大(da)成(cheng)(cheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)公司(si)副總經(jing)(jing)(jing)(jing)濟(ji)(ji)師、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)銷(xiao)售(shou)部經(jing)(jing)(jing)(jing)理林文說，過(guo)去(qu)(qu)，一(yi)(yi)(yi)(yi)(yi)些不(bu)(bu)(bu)(bu)(bu)規(gui)(gui)(gui)(gui)范的(de)(de)(de)(de)(de)(de)(de)(de)小(xiao)企業(ye)(ye)(ye)(ye)每(mei)年(nian)(nian)都(dou)(dou)在(zai)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)上作手腳，擾(rao)亂市(shi)場(chang)秩序(xu)，影(ying)響(xiang)了(le)(le)(le)(le)(le)正(zheng)規(gui)(gui)(gui)(gui)企業(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)銷(xiao)售(shou)，而且還(huan)導致(zhi)廣(guang)大(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民花(hua)了(le)(le)(le)(le)(le)不(bu)(bu)(bu)(bu)(bu)少冤枉錢。對(dui)(dui)(dui)于文化(hua)(hua)(hua)程(cheng)度(du)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)很高的(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)經(jing)(jing)(jing)(jing)銷(xiao)商(shang)(shang)和(he)(he)(he)廣(guang)大(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民來(lai)說，面對(dui)(dui)(dui)1.6萬多(duo)(duo)個(ge)(ge)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)感(gan)到難以(yi)(yi)(yi)(yi)做(zuo)出選擇。取(qu)消(xiao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)，將保障(zhang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民的(de)(de)(de)(de)(de)(de)(de)(de)知情權(quan)，讓(rang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民知道是(shi)(shi)(shi)(shi)什么農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)，里(li)面含有(you)(you)(you)什么成(cheng)(cheng)份，避免(mian)重(zhong)(zhong)復(fu)用(yong)(yong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)和(he)(he)(he)過(guo)量(liang)(liang)(liang)用(yong)(yong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)。以(yi)(yi)(yi)(yi)往農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)使(shi)(shi)用(yong)(yong)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)民不(bu)(bu)(bu)(bu)(bu)知道真實成(cheng)(cheng)分，打一(yi)(yi)(yi)(yi)(yi)遍藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)不(bu)(bu)(bu)(bu)(bu)管用(yong)(yong)，換一(yi)(yi)(yi)(yi)(yi)種(zhong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)再打，實際上用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)種(zhong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)，只是(shi)(shi)(shi)(shi)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)不(bu)(bu)(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)樣，白花(hua)冤枉錢。今(jin)后農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)名(ming)(ming)(ming)(ming)(ming)(ming)稱(cheng)規(gui)(gui)(gui)(gui)范化(hua)(hua)(hua)將使(shi)(shi)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)價格(ge)和(he)(he)(he)質(zhi)(zhi)量(liang)(liang)(liang)都(dou)(dou)得(de)(de)到保證(zheng)，對(dui)(dui)(dui)那(nei)些采(cai)用(yong)(yong)“一(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)多(duo)(duo)名(ming)(ming)(ming)(ming)(ming)(ming)”坑(keng)害廣(guang)大(da)消(xiao)費者(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)不(bu)(bu)(bu)(bu)(bu)法廠(chang)商(shang)(shang)來(lai)說，取(qu)消(xiao)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)(ming)的(de)(de)(de)(de)(de)(de)(de)(de)措(cuo)施對(dui)(dui)(dui)他(ta)們而言無疑是(shi)(shi)(shi)(shi)滅頂之災。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)(yao)市(shi)場(chang)秩序(xu)規(gui)(gui)(gui)(gui)范了(le)(le)(le)(le)(le)，我們公司(si)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)銷(xiao)路就(jiu)會更(geng)廣(guang)了(le)(le)(le)(le)(le)。

　　二、“一(yi)遍凈”農藥故(gu)事說明了創(chuang)(chuang)(chuang)意與廣告(gao)對創(chuang)(chuang)(chuang)品(pin)牌(pai)的(de)重要(yao)，但(dan)創(chuang)(chuang)(chuang)意與廣告(gao)并不是創(chuang)(chuang)(chuang)品(pin)牌(pai)的(de)唯(wei)一(yi)途徑(jing)，企(qi)業的(de)知名度、道德觀念，誠信意識，社會責任、顧(gu)客忠誠度、產(chan)品(pin)的(de)品(pin)質、功能、可(ke)靠性、服務、性價比(bi)等品(pin)牌(pai)的(de)內涵都決定(ding)著品(pin)牌(pai)的(de)創(chuang)(chuang)(chuang)建，因此，以取消農藥商品(pin)名為(wei)核心的(de)農藥改(gai)革將逼迫農藥企(qi)業改(gai)變(bian)品(pin)牌(pai)創(chuang)(chuang)(chuang)建的(de)路徑(jing)和方法，從單(dan)一(yi)的(de)商品(pin)名創(chuang)(chuang)(chuang)意廣告(gao)創(chuang)(chuang)(chuang)品(pin)牌(pai)轉變(bian)到加強品(pin)牌(pai)內涵的(de)全面建設上來。

　　當(dang)然，老奕創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)是(shi)(shi)難(nan)能可(ke)貴(gui)的(de)(de)(de)(de),但怎樣(yang)(yang)通過(guo)創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)來(lai)創(chuang)(chuang)(chuang)(chuang)(chuang)建品(pin)(pin)(pin)(pin)牌？一些企業(ye)(ye)認為(wei)：好的(de)(de)(de)(de)創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)就(jiu)能樹立起品(pin)(pin)(pin)(pin)牌。這就(jiu)陷入了(le)一個(ge)為(wei)創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)而創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)的(de)(de)(de)(de)誤區，這樣(yang)(yang)的(de)(de)(de)(de)觀念是(shi)(shi)十分(fen)危險(xian)的(de)(de)(de)(de)。一個(ge)好的(de)(de)(de)(de)創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)，應該(gai)建立在(zai)一個(ge)正確(que)(que)的(de)(de)(de)(de)策(ce)(ce)略(lve)基礎之上，如目(mu)(mu)標市場、品(pin)(pin)(pin)(pin)牌狀(zhuang)況、競爭品(pin)(pin)(pin)(pin)牌、產品(pin)(pin)(pin)(pin)特點、目(mu)(mu)標人(ren)群、品(pin)(pin)(pin)(pin)牌定位、廣告目(mu)(mu)的(de)(de)(de)(de)、訴求(qiu)重點等(deng)等(deng)，遵循這一策(ce)(ce)略(lve)發展而成的(de)(de)(de)(de)創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)才是(shi)(shi)正確(que)(que)、有(you)(you)(you)效的(de)(de)(de)(de)，任何為(wei)創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)而創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)、脫(tuo)離策(ce)(ce)略(lve)的(de)(de)(de)(de)“好創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)”，除了(le)拿去(qu)獲獎，對品(pin)(pin)(pin)(pin)牌是(shi)(shi)不能做出有(you)(you)(you)效貢(gong)獻的(de)(de)(de)(de)。實施品(pin)(pin)(pin)(pin)牌策(ce)(ce)略(lve)必須(xu)有(you)(you)(you)一個(ge)合適的(de)(de)(de)(de)定位和策(ce)(ce)劃，通過(guo)營銷(xiao)、文化、產品(pin)(pin)(pin)(pin)三(san)種(zhong)提升策(ce)(ce)略(lve)來(lai)達到企業(ye)(ye)營銷(xiao)質的(de)(de)(de)(de)轉變。許多企業(ye)(ye)認為(wei)只要不斷推出好創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)，品(pin)(pin)(pin)(pin)牌形象(xiang)就(jiu)會(hui)越(yue)來(lai)越(yue)完整，越(yue)來(lai)越(yue)豐滿，品(pin)(pin)(pin)(pin)牌就(jiu)可(ke)以永(yong)遠被消費者(zhe)接受，但他們(men)往往忽(hu)略(lve)了(le)對產品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)創(chuang)(chuang)(chuang)(chuang)(chuang)新、品(pin)(pin)(pin)(pin)質的(de)(de)(de)(de)提升，即使(shi)銷(xiao)量下滑，他們(men)也(ye)會(hui)認為(wei)是(shi)(shi)沒有(you)(you)(you)創(chuang)(chuang)(chuang)(chuang)(chuang)意(yi)，而沒有(you)(you)(you)想到他們(men)的(de)(de)(de)(de)產品(pin)(pin)(pin)(pin)已經對消費者(zhe)失(shi)去(qu)了(le)吸(xi)引(yin)力。

　　還有(you)(you)(you)(you)老(lao)(lao)奕的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)超前廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)市(shi)場(chang)經(jing)(jing)(jing)濟理(li)念的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)確令(ling)人(ren)佩服(fu)(fu)，在(zai)(zai)(zai)沒(mei)有(you)(you)(you)(you)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情況下(xia)，就(jiu)開(kai)始打廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)造(zao)(zao)(zao)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)子(zi)，但廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)也(ye)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)萬能(neng)(neng)(neng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)建(jian)(jian)(jian)設是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)多(duo)層次(ci)(ci)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)、長(chang)(chang)期的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)(guo)(guo)程(cheng)(cheng)，沒(mei)有(you)(you)(you)(you)“捷(jie)徑(jing)”可(ke)(ke)(ke)走，同(tong)時，假(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)假(jia)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de),其(qi)(qi)(qi)存在(zai)(zai)(zai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)能(neng)(neng)(neng)長(chang)(chang)久的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。進(jin)(jin)入(ru)市(shi)場(chang)經(jing)(jing)(jing)濟之后(hou)(hou)，“酒(jiu)香(xiang)不(bu)(bu)(bu)(bu)(bu)怕巷子(zi)深，皇帝的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)女兒不(bu)(bu)(bu)(bu)(bu)愁嫁的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)日子(zi)”已(yi)經(jing)(jing)(jing)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)去不(bu)(bu)(bu)(bu)(bu)復返(fan)了(le)(le)(le)。市(shi)場(chang)經(jing)(jing)(jing)濟必(bi)須(xu)樹立(li)市(shi)場(chang)第一(yi)(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)理(li)念。對(dui)(dui)(dui)于(yu)新(xin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)和(he)新(xin)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)來(lai)(lai)說，如何(he)(he)走進(jin)(jin)市(shi)場(chang)？老(lao)(lao)奕說：先(xian)(xian)打名(ming)(ming)(ming)(ming)(ming)氣(qi)(qi)，后(hou)(hou)出(chu)(chu)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)。我們(men)(men)把(ba)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)子(zi)打響了(le)(le)(le)，何(he)(he)愁產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)生(sheng)(sheng)產(chan)(chan)(chan)(chan)？老(lao)(lao)奕認(ren)(ren)(ren)(ren)識(shi)到(dao)，在(zai)(zai)(zai)現(xian)代(dai)(dai)社會(hui)(hui)(hui)里(li)，廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)以(yi)(yi)其(qi)(qi)(qi)誘人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)魅力(li)在(zai)(zai)(zai)豐(feng)富人(ren)們(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)(sheng)活(huo)色(se)彩，同(tong)時也(ye)左右著(zhu)人(ren)們(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需求(qiu)意(yi)向。于(yu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)，他們(men)(men)借(jie)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)筆資金，在(zai)(zai)(zai)電(dian)視上(shang)大(da)(da)做(zuo)(zuo)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)。老(lao)(lao)奕認(ren)(ren)(ren)(ren)為(wei)(wei)(wei)(wei)，多(duo)做(zuo)(zuo)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)，就(jiu)有(you)(you)(you)(you)名(ming)(ming)(ming)(ming)(ming)氣(qi)(qi)。有(you)(you)(you)(you)了(le)(le)(le)名(ming)(ming)(ming)(ming)(ming)氣(qi)(qi)，就(jiu)有(you)(you)(you)(you)了(le)(le)(le)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。老(lao)(lao)奕的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)觀點其(qi)(qi)(qi)實(shi)反(fan)映了(le)(le)(le)眾多(duo)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)對(dui)(dui)(dui)名(ming)(ming)(ming)(ming)(ming)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)認(ren)(ren)(ren)(ren)識(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)誤區(qu)：只(zhi)(zhi)(zhi)要(yao)(yao)(yao)(yao)肯花大(da)(da)價(jia)錢(qian)進(jin)(jin)行(xing)(xing)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)轟(hong)炸(zha)(zha)，就(jiu)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)可(ke)(ke)(ke)以(yi)(yi)“炸(zha)(zha)”出(chu)(chu)強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。真(zhen)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)這(zhe)樣嗎？廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)可(ke)(ke)(ke)以(yi)(yi)讓(rang)(rang)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)夜(ye)之間(jian)家喻戶曉，但它能(neng)(neng)(neng)造(zao)(zao)(zao)就(jiu)出(chu)(chu)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)(nei)涵(han)優(you)(you)(you)勢(shi)和(he)顧客(ke)忠(zhong)(zhong)(zhong)誠度(du)(du)(du)嗎？名(ming)(ming)(ming)(ming)(ming)稱、商(shang)(shang)(shang)標(biao)、標(biao)識(shi)只(zhi)(zhi)(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)給消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)外(wai)在(zai)(zai)(zai)印象(xiang)，而(er)(er)(er)內(nei)(nei)涵(han)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)從(cong)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)中(zhong)(zhong)所(suo)(suo)(suo)(suo)解讀(du)出(chu)(chu)來(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)全部內(nei)(nei)容，它包括了(le)(le)(le)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、公(gong)司和(he)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)自(zi)身(shen)各個(ge)(ge)(ge)(ge)(ge)(ge)(ge)層面(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)內(nei)(nei)容。品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)首先(xian)(xian)代(dai)(dai)表的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，如產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)功能(neng)(neng)(neng)、可(ke)(ke)(ke)靠(kao)(kao)(kao)(kao)性(xing)、服(fu)(fu)務、性(xing)價(jia)比(bi)等(deng)核(he)心(xin)內(nei)(nei)容，這(zhe)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)從(cong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)中(zhong)(zhong)所(suo)(suo)(suo)(suo)獲得的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)利(li)益。一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)通(tong)(tong)常(chang)(chang)(chang)都(dou)(dou)會(hui)(hui)(hui)在(zai)(zai)(zai)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)或(huo)幾(ji)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)方(fang)(fang)(fang)面(mian)(mian)具有(you)(you)(you)(you)優(you)(you)(you)勢(shi)，如服(fu)(fu)務是(shi)(shi)(shi)(shi)(shi)(shi)(shi)海爾品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)拿手(shou)好戲，安(an)全是(shi)(shi)(shi)(shi)(shi)(shi)(shi)沃爾沃轎車的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)長(chang)(chang)項。品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)還代(dai)(dai)表著(zhu)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形(xing)象(xiang)，如企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)否(fou)在(zai)(zai)(zai)行(xing)(xing)業(ye)(ye)(ye)(ye)(ye)里(li)領先(xian)(xian)、是(shi)(shi)(shi)(shi)(shi)(shi)(shi)否(fou)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)創(chuang)新(xin)型(xing)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)、是(shi)(shi)(shi)(shi)(shi)(shi)(shi)否(fou)對(dui)(dui)(dui)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)負責、是(shi)(shi)(shi)(shi)(shi)(shi)(shi)否(fou)對(dui)(dui)(dui)社會(hui)(hui)(hui)負責等(deng)等(deng)，強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)持有(you)(you)(you)(you)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)通(tong)(tong)常(chang)(chang)(chang)都(dou)(dou)在(zai)(zai)(zai)其(qi)(qi)(qi)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)某(mou)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)或(huo)幾(ji)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)方(fang)(fang)(fang)面(mian)(mian)比(bi)較(jiao)有(you)(you)(you)(you)優(you)(you)(you)勢(shi)，像索尼就(jiu)有(you)(you)(you)(you)突出(chu)(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)創(chuang)新(xin)形(xing)象(xiang)。消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)購買(mai)(mai)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)不(bu)(bu)(bu)(bu)(bu)僅(jin)(jin)僅(jin)(jin)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)為(wei)(wei)(wei)(wei)了(le)(le)(le)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)，有(you)(you)(you)(you)時還用(yong)(yong)來(lai)(lai)表達(da)他們(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)性(xing)和(he)生(sheng)(sheng)活(huo)方(fang)(fang)(fang)式等(deng)，所(suo)(suo)(suo)(suo)以(yi)(yi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)還反(fan)映著(zhu)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)使(shi)用(yong)(yong)者(zhe)(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形(xing)象(xiang)。如果(guo)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)對(dui)(dui)(dui)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)所(suo)(suo)(suo)(suo)代(dai)(dai)表的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)使(shi)用(yong)(yong)者(zhe)(zhe)(zhe)(zhe)形(xing)象(xiang)認(ren)(ren)(ren)(ren)同(tong)或(huo)向往(wang)，那么這(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)價(jia)值(zhi)就(jiu)高(gao)(gao)。有(you)(you)(you)(you)人(ren)撰文認(ren)(ren)(ren)(ren)為(wei)(wei)(wei)(wei)，取消(xiao)(xiao)(xiao)(xiao)農(nong)(nong)藥(yao)(yao)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)會(hui)(hui)(hui)影(ying)(ying)響廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)宣(xuan)(xuan)傳樹品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。因為(wei)(wei)(wei)(wei)在(zai)(zai)(zai)國內(nei)(nei)，農(nong)(nong)藥(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)基本(ben)操作(zuo)方(fang)(fang)(fang)法無(wu)非是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“高(gao)(gao)空轟(hong)炸(zha)(zha)”和(he)地面(mian)(mian)促銷(xiao)相(xiang)(xiang)配合，品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)農(nong)(nong)藥(yao)(yao)原(yuan)先(xian)(xian)多(duo)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)以(yi)(yi)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)為(wei)(wei)(wei)(wei)軸(zhou)心(xin)，通(tong)(tong)過(guo)(guo)(guo)對(dui)(dui)(dui)公(gong)眾進(jin)(jin)行(xing)(xing)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)“轟(hong)炸(zha)(zha)”，使(shi)其(qi)(qi)(qi)能(neng)(neng)(neng)夠深入(ru)人(ren)心(xin)。廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)宣(xuan)(xuan)傳可(ke)(ke)(ke)以(yi)(yi)說為(wei)(wei)(wei)(wei)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形(xing)成立(li)下(xia)汗馬功勞(lao)。現(xian)在(zai)(zai)(zai)，由(you)于(yu)新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)規定(ding)要(yao)(yao)(yao)(yao)求(qiu)強(qiang)(qiang)(qiang)化(hua)通(tong)(tong)用(yong)(yong)名(ming)(ming)(ming)(ming)(ming)，它為(wei)(wei)(wei)(wei)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)宣(xuan)(xuan)傳設定(ding)了(le)(le)(le)門檻(jian)，“換版”后(hou)(hou)，廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)中(zhong)(zhong)加(jia)上(shang)農(nong)(nong)藥(yao)(yao)通(tong)(tong)用(yong)(yong)名(ming)(ming)(ming)(ming)(ming)會(hui)(hui)(hui)非常(chang)(chang)(chang)難看，而(er)(er)(er)且(qie)通(tong)(tong)用(yong)(yong)名(ming)(ming)(ming)(ming)(ming)往(wang)往(wang)比(bi)較(jiao)專業(ye)(ye)(ye)(ye)(ye)，往(wang)往(wang)很拗(ao)口，老(lao)(lao)百(bai)姓根本(ben)就(jiu)無(wu)法記(ji)住那些(xie)既長(chang)(chang)又專的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)藥(yao)(yao)通(tong)(tong)用(yong)(yong)名(ming)(ming)(ming)(ming)(ming)，廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)最終(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)到(dao)達(da)效果(guo)要(yao)(yao)(yao)(yao)明顯弱化(hua)，此(ci)前樹立(li)起來(lai)(lai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)形(xing)象(xiang)，含(han)金量(liang)大(da)(da)大(da)(da)降低。企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)不(bu)(bu)(bu)(bu)(bu)僅(jin)(jin)可(ke)(ke)(ke)能(neng)(neng)(neng)增加(jia)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)成本(ben)，而(er)(er)(er)且(qie)將面(mian)(mian)對(dui)(dui)(dui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)“做(zuo)(zuo)”與“不(bu)(bu)(bu)(bu)(bu)做(zuo)(zuo)”、到(dao)底該如何(he)(he)做(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)難題。而(er)(er)(er)且(qie)目前媒體廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)費(fei)(fei)用(yong)(yong)不(bu)(bu)(bu)(bu)(bu)斷上(shang)升、農(nong)(nong)民朋友對(dui)(dui)(dui)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)信任度(du)(du)(du)不(bu)(bu)(bu)(bu)(bu)斷下(xia)降、消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)行(xing)(xing)為(wei)(wei)(wei)(wei)日益理(li)性(xing)，大(da)(da)量(liang)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)農(nong)(nong)藥(yao)(yao)將面(mian)(mian)臨嚴峻考驗，原(yuan)有(you)(you)(you)(you)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)農(nong)(nong)藥(yao)(yao)塑(su)造(zao)(zao)(zao)培育模式已(yi)經(jing)(jing)(jing)捉襟見(jian)肘。另外(wai)，“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)多(duo)廠”使(shi)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)(xuan)傳難度(du)(du)(du)增加(jia)，企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)宣(xuan)(xuan)傳失去了(le)(le)(le)特(te)指性(xing)，面(mian)(mian)臨著(zhu)“宣(xuan)(xuan)傳一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)就(jiu)相(xiang)(xiang)當(dang)(dang)于(yu)宣(xuan)(xuan)傳一(yi)(yi)(yi)(yi)(yi)(yi)(yi)類(lei)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)窘境，在(zai)(zai)(zai)為(wei)(wei)(wei)(wei)自(zi)己(ji)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)打廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)同(tong)時，也(ye)必(bi)然(ran)(ran)要(yao)(yao)(yao)(yao)為(wei)(wei)(wei)(wei)同(tong)類(lei)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)“提高(gao)(gao)知(zhi)名(ming)(ming)(ming)(ming)(ming)度(du)(du)(du)”。對(dui)(dui)(dui)那些(xie)知(zhi)名(ming)(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)來(lai)(lai)說，中(zhong)(zhong)小企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)同(tong)類(lei)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)“傍名(ming)(ming)(ming)(ming)(ming)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)情況必(bi)然(ran)(ran)存在(zai)(zai)(zai)等(deng)等(deng)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)些(xie)片面(mian)(mian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)認(ren)(ren)(ren)(ren)識(shi)。由(you)此(ci)可(ke)(ke)(ke)見(jian)，這(zhe)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)政令(ling)出(chu)(chu)臺后(hou)(hou)很多(duo)農(nong)(nong)藥(yao)(yao)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)“動作(zuo)遲緩”甚至比(bi)較(jiao)抵制的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)重(zhong)(zhong)要(yao)(yao)(yao)(yao)原(yuan)因。其(qi)(qi)(qi)實(shi)，廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)只(zhi)(zhi)(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)影(ying)(ying)響消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)渠(qu)道而(er)(er)(er)已(yi)，消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)對(dui)(dui)(dui)于(yu)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)內(nei)(nei)涵(han)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)理(li)解和(he)接受是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)長(chang)(chang)期的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)(guo)(guo)程(cheng)(cheng)，除了(le)(le)(le)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)，人(ren)們(men)(men)還從(cong)自(zi)己(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)購買(mai)(mai)和(he)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)經(jing)(jing)(jing)驗、與企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)人(ren)員(yuan)接觸的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)(guo)(guo)程(cheng)(cheng)、他人(ren)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)口碑傳播(bo)等(deng)渠(qu)道獲取品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信息(xi)。要(yao)(yao)(yao)(yao)真(zhen)正(zheng)在(zai)(zai)(zai)人(ren)們(men)(men)心(xin)中(zhong)(zhong)樹立(li)起一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)名(ming)(ming)(ming)(ming)(ming)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，就(jiu)必(bi)須(xu)從(cong)產(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)和(he)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)三方(fang)(fang)(fang)面(mian)(mian)同(tong)時入(ru)手(shou)，通(tong)(tong)過(guo)(guo)(guo)多(duo)種不(bu)(bu)(bu)(bu)(bu)同(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)手(shou)段來(lai)(lai)影(ying)(ying)響消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)感知(zhi)。僅(jin)(jin)僅(jin)(jin)依靠(kao)(kao)(kao)(kao)短時間(jian)轟(hong)炸(zha)(zha)式的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)無(wu)法有(you)(you)(you)(you)效地塑(su)造(zao)(zao)(zao)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)內(nei)(nei)涵(han)優(you)(you)(you)勢(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。當(dang)(dang)然(ran)(ran)，廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)對(dui)(dui)(dui)于(yu)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)初次(ci)(ci)購買(mai)(mai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影(ying)(ying)響也(ye)許比(bi)較(jiao)大(da)(da)，但廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)對(dui)(dui)(dui)于(yu)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)忠(zhong)(zhong)(zhong)誠的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)影(ying)(ying)響是(shi)(shi)(shi)(shi)(shi)(shi)(shi)有(you)(you)(you)(you)限(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，而(er)(er)(er)讓(rang)(rang)顧客(ke)滿意(yi)才是(shi)(shi)(shi)(shi)(shi)(shi)(shi)創(chuang)造(zao)(zao)(zao)忠(zhong)(zhong)(zhong)誠的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)必(bi)要(yao)(yao)(yao)(yao)條件。試想一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)消(xiao)(xiao)(xiao)(xiao)費(fei)(fei)者(zhe)(zhe)(zhe)(zhe)如果(guo)對(dui)(dui)(dui)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)不(bu)(bu)(bu)(bu)(bu)滿意(yi)，那么這(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)做(zuo)(zuo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)越多(duo)，不(bu)(bu)(bu)(bu)(bu)僅(jin)(jin)不(bu)(bu)(bu)(bu)(bu)會(hui)(hui)(hui)讓(rang)(rang)他再購買(mai)(mai)這(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，只(zhi)(zhi)(zhi)會(hui)(hui)(hui)讓(rang)(rang)他產(chan)(chan)(chan)(chan)生(sheng)(sheng)反(fan)感。一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)至少(shao)要(yao)(yao)(yao)(yao)具備三個(ge)(ge)(ge)(ge)(ge)(ge)(ge)條件：高(gao)(gao)知(zhi)名(ming)(ming)(ming)(ming)(ming)度(du)(du)(du)、品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)內(nei)(nei)涵(han)優(you)(you)(you)勢(shi)和(he)顧客(ke)高(gao)(gao)忠(zhong)(zhong)(zhong)誠度(du)(du)(du)。缺(que)少(shao)任何(he)(he)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)條件，我們(men)(men)都(dou)(dou)很難說這(zhe)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。不(bu)(bu)(bu)(bu)(bu)可(ke)(ke)(ke)否(fou)認(ren)(ren)(ren)(ren)，大(da)(da)把(ba)燒(shao)錢(qian)會(hui)(hui)(hui)在(zai)(zai)(zai)短時間(jian)內(nei)(nei)給人(ren)們(men)(men)留下(xia)深刻印象(xiang)。但如此(ci)短時間(jian)轟(hong)炸(zha)(zha)出(chu)(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)知(zhi)名(ming)(ming)(ming)(ming)(ming)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，未必(bi)能(neng)(neng)(neng)夠讓(rang)(rang)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)創(chuang)造(zao)(zao)(zao)出(chu)(chu)強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，許多(duo)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)慘痛教訓(xun)已(yi)經(jing)(jing)(jing)證明了(le)(le)(le)這(zhe)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)點。既然(ran)(ran)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)對(dui)(dui)(dui)于(yu)創(chuang)造(zao)(zao)(zao)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)內(nei)(nei)涵(han)優(you)(you)(you)勢(shi)和(he)顧客(ke)高(gao)(gao)忠(zhong)(zhong)(zhong)誠度(du)(du)(du)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)作(zuo)用(yong)(yong)很小，企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)為(wei)(wei)(wei)(wei)什么還如此(ci)倚(yi)重(zhong)(zhong)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)呢？這(zhe)主要(yao)(yao)(yao)(yao)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)兩個(ge)(ge)(ge)(ge)(ge)(ge)(ge)誤區(qu)所(suo)(suo)(suo)(suo)導致：一(yi)(yi)(yi)(yi)(yi)(yi)(yi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)對(dui)(dui)(dui)于(yu)名(ming)(ming)(ming)(ming)(ming)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)認(ren)(ren)(ren)(ren)識(shi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)誤區(qu)，認(ren)(ren)(ren)(ren)為(wei)(wei)(wei)(wei)強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“名(ming)(ming)(ming)(ming)(ming)氣(qi)(qi)”品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，只(zhi)(zhi)(zhi)要(yao)(yao)(yao)(yao)“名(ming)(ming)(ming)(ming)(ming)氣(qi)(qi)”大(da)(da)就(jiu)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定(ding)可(ke)(ke)(ke)以(yi)(yi)暢銷(xiao)；二是(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)創(chuang)建(jian)(jian)(jian)名(ming)(ming)(ming)(ming)(ming)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)為(wei)(wei)(wei)(wei)誤區(qu)，忽視了(le)(le)(le)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)建(jian)(jian)(jian)設過(guo)(guo)(guo)程(cheng)(cheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)客(ke)觀規律，卻過(guo)(guo)(guo)分注(zhu)重(zhong)(zhong)短期效益，所(suo)(suo)(suo)(suo)以(yi)(yi)走鋪天蓋地的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)“捷(jie)徑(jing)”來(lai)(lai)“速造(zao)(zao)(zao)”而(er)(er)(er)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)“塑(su)造(zao)(zao)(zao)”強(qiang)(qiang)(qiang)勢(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)。特(te)別是(shi)(shi)(shi)(shi)(shi)(shi)(shi)取消(xiao)(xiao)(xiao)(xiao)了(le)(le)(le)農(nong)(nong)藥(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)以(yi)(yi)后(hou)(hou)，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)會(hui)(hui)(hui)影(ying)(ying)響企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)自(zi)創(chuang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)？在(zai)(zai)(zai)經(jing)(jing)(jing)濟全球化(hua)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)時代(dai)(dai)，品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)對(dui)(dui)(dui)于(yu)企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)重(zhong)(zhong)要(yao)(yao)(yao)(yao)性(xing)已(yi)被(bei)廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)泛接受和(he)重(zhong)(zhong)視，但品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)建(jian)(jian)(jian)設的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)客(ke)觀規律還有(you)(you)(you)(you)待被(bei)尊重(zhong)(zhong)。農(nong)(nong)業(ye)(ye)(ye)(ye)(ye)部種植業(ye)(ye)(ye)(ye)(ye)管理(li)司副司長(chang)(chang)王守聰認(ren)(ren)(ren)(ren)為(wei)(wei)(wei)(wei)，這(zhe)次(ci)(ci)只(zhi)(zhi)(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)取消(xiao)(xiao)(xiao)(xiao)了(le)(le)(le)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)，但是(shi)(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)藥(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)標(biao)仍然(ran)(ran)存在(zai)(zai)(zai)，在(zai)(zai)(zai)公(gong)平(ping)競(jing)爭(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)環(huan)境下(xia)，企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)靠(kao)(kao)(kao)(kao)商(shang)(shang)(shang)標(biao)創(chuang)立(li)自(zi)己(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，企(qi)(qi)業(ye)(ye)(ye)(ye)(ye)要(yao)(yao)(yao)(yao)靠(kao)(kao)(kao)(kao)質量(liang)、靠(kao)(kao)(kao)(kao)完善(shan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)服(fu)(fu)務創(chuang)造(zao)(zao)(zao)自(zi)己(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，不(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)光靠(kao)(kao)(kao)(kao)商(shang)(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)(ming)(ming)創(chuang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)，實(shi)際上(shang)就(jiu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)在(zai)(zai)(zai)公(gong)平(ping)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)環(huan)境下(xia)，以(yi)(yi)質量(liang)和(he)服(fu)(fu)務作(zuo)為(wei)(wei)(wei)(wei)提高(gao)(gao)競(jing)爭(zheng)力(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)最重(zhong)(zhong)要(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)措施，所(suo)(suo)(suo)(suo)以(yi)(yi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)有(you)(you)(you)(you)利(li)于(yu)創(chuang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。同(tong)時，品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)建(jian)(jian)(jian)設是(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)(ge)(ge)(ge)(ge)多(duo)層次(ci)(ci)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)、長(chang)(chang)期的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)過(guo)(guo)(guo)程(cheng)(cheng)，創(chuang)建(jian)(jian)(jian)“百(bai)年老(lao)(lao)店”是(shi)(shi)(shi)(shi)(shi)(shi)(shi)沒(mei)有(you)(you)(you)(you)“捷(jie)徑(jing)”可(ke)(ke)(ke)走的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。燒(shao)錢(qian)堆廣(guang)(guang)(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)只(zhi)(zhi)(zhi)能(neng)(neng)(neng)贏得一(yi)(yi)(yi)(yi)(yi)(yi)(yi)時的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)知(zhi)名(ming)(ming)(ming)(ming)(ming)度(du)(du)(du)，而(er)(er)(er)加(jia)強(qiang)(qiang)(qiang)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)內(nei)(nei)涵(han)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)建(jian)(jian)(jian)設，才能(neng)(neng)(neng)創(chuang)造(zao)(zao)(zao)出(chu)(chu)源源不(bu)(bu)(bu)(bu)(bu)斷的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)回頭客(ke)，這(zhe)也(ye)正(zheng)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)(pai)(pai)價(jia)值(zhi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)心(xin)所(suo)(suo)(suo)(suo)在(zai)(zai)(zai)。

　　三、當然(ran)，“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)故(gu)事(shi)說(shuo)明了(le)(le)(le)(le)市(shi)(shi)(shi)場(chang)(chang)(chang)觀念(nian)很(hen)(hen)(hen)重(zhong)要，但(dan)反(fan)(fan)過來(lai)(lai)來(lai)(lai)說(shuo)，誠(cheng)(cheng)實(shi)(shi)(shi)(shi)守(shou)(shou)(shou)信(xin)(xin)(xin)(xin)(xin)才是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)敗的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)法(fa)寶，“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)多(duo)(duo)(duo)名(ming)(ming)(ming)”與(yu)(yu)(yu)“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”其(qi)實(shi)(shi)(shi)(shi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)路貨色，目(mu)前必須把(ba)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)取消(xiao)與(yu)(yu)(yu)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)建設結合(he)起(qi)(qi)來(lai)(lai)。就說(shuo)明了(le)(le)(le)(le)老(lao)(lao)(lao)奕“市(shi)(shi)(shi)場(chang)(chang)(chang)第(di)(di)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)，生(sheng)產(chan)(chan)(chan)(chan)(chan)第(di)(di)二(er)”可(ke)(ke)以(yi)(yi)(yi)(yi)說(shuo)，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)最(zui)近(jin)幾年(nian)(nian)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)經(jing)(jing)營上(shang)有(you)(you)(you)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)很(hen)(hen)(hen)大(da)(da)(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)進步，就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)把(ba)市(shi)(shi)(shi)場(chang)(chang)(chang)需要放在(zai)(zai)(zai)(zai)(zai)(zai)第(di)(di)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)位。再沒有(you)(you)(you)人(ren)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)顧(gu)市(shi)(shi)(shi)場(chang)(chang)(chang)關門生(sheng)產(chan)(chan)(chan)(chan)(chan)了(le)(le)(le)(le)。然(ran)而(er)(er)，真(zhen)理(li)(li)多(duo)(duo)(duo)走一(yi)(yi)(yi)(yi)(yi)(yi)(yi)步就成(cheng)(cheng)(cheng)錯(cuo)(cuo)誤。“市(shi)(shi)(shi)場(chang)(chang)(chang)第(di)(di)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)，生(sheng)產(chan)(chan)(chan)(chan)(chan)第(di)(di)二(er)”是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)真(zhen)理(li)(li)。“先(xian)造(zao)(zao)市(shi)(shi)(shi)場(chang)(chang)(chang)，后(hou)造(zao)(zao)工(gong)廠”大(da)(da)(da)(da)概(gai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)多(duo)(duo)(duo)走了(le)(le)(le)(le)半步。一(yi)(yi)(yi)(yi)(yi)(yi)(yi)種(zhong)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)有(you)(you)(you)名(ming)(ming)(ming)氣，或(huo)(huo)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)因(yin)(yin)(yin)(yin)為(wei)(wei)(wei)它價(jia)(jia)廉物美，或(huo)(huo)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)售后(hou)服務周(zhou)到(dao)(dao)(dao)。連商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)都沒有(you)(you)(you)生(sheng)產(chan)(chan)(chan)(chan)(chan)出(chu)(chu)(chu)來(lai)(lai)，靠什(shen)(shen)么(me)出(chu)(chu)(chu)名(ming)(ming)(ming)？“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)故(gu)事(shi)并(bing)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)辛(xin)辣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)笑話，它在(zai)(zai)(zai)(zai)(zai)(zai)經(jing)(jing)濟(ji)和(he)生(sheng)活(huo)(huo)(huo)中(zhong)(zhong)確實(shi)(shi)(shi)(shi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。這(zhe)(zhe)(zhe)樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)例子(zi)在(zai)(zai)(zai)(zai)(zai)(zai)中(zhong)(zhong)國(guo)數不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)勝數，對(dui)(dui)(dui)于(yu)(yu)這(zhe)(zhe)(zhe)種(zhong)做法(fa)筆者(zhe)并(bing)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)贊賞甚至說(shuo)很(hen)(hen)(hen)反(fan)(fan)感。故(gu)事(shi)中(zhong)(zhong)說(shuo)，他們(men)到(dao)(dao)(dao)某農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)大(da)(da)(da)(da)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)購(gou)買了(le)(le)(le)(le)高(gao)效氯氰菊酯原(yuan)藥(yao)(yao)(yao)(yao)(yao)(yao)，又購(gou)買了(le)(le)(le)(le)老(lao)(lao)(lao)鼠藥(yao)(yao)(yao)(yao)(yao)(yao)，放在(zai)(zai)(zai)(zai)(zai)(zai)幾口大(da)(da)(da)(da)缸(gang)(gang)里(li)(li)加(jia)了(le)(le)(le)(le)幾桶自來(lai)(lai)水攪拌(ban)起(qi)(qi)來(lai)(lai)。這(zhe)(zhe)(zhe)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)騙人(ren)嗎?但(dan)大(da)(da)(da)(da)騙子(zi)竟然(ran)忽悠成(cheng)(cheng)(cheng)了(le)(le)(le)(le): “一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)終(zhong)(zhong)于(yu)(yu)研制成(cheng)(cheng)(cheng)功(gong)了(le)(le)(le)(le)，很(hen)(hen)(hen)快(kuai)銷售一(yi)(yi)(yi)(yi)(yi)(yi)(yi)空(kong)，他們(men)進一(yi)(yi)(yi)(yi)(yi)(yi)(yi)步通過廣(guang)告攬來(lai)(lai)了(le)(le)(le)(le)更多(duo)(duo)(duo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)訂單(dan)，生(sheng)產(chan)(chan)(chan)(chan)(chan)規(gui)(gui)模由一(yi)(yi)(yi)(yi)(yi)(yi)(yi)口大(da)(da)(da)(da)缸(gang)(gang)發展成(cheng)(cheng)(cheng)幾十(shi)口大(da)(da)(da)(da)缸(gang)(gang)。看(kan)來(lai)(lai)，老(lao)(lao)(lao)奕謊(huang)言辦大(da)(da)(da)(da)事(shi)，造(zao)(zao)假(jia)而(er)(er)致(zhi)富(fu)(fu)，老(lao)(lao)(lao)奕做法(fa)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)否可(ke)(ke)學？回到(dao)(dao)(dao)現(xian)(xian)(xian)實(shi)(shi)(shi)(shi),我(wo)們(men)可(ke)(ke)以(yi)(yi)(yi)(yi)發現(xian)(xian)(xian),現(xian)(xian)(xian)在(zai)(zai)(zai)(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)市(shi)(shi)(shi)場(chang)(chang)(chang)良莠(you)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)齊，象(xiang)老(lao)(lao)(lao)奕那樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)大(da)(da)(da)(da)忽悠太多(duo)(duo)(duo)了(le)(le)(le)(le),一(yi)(yi)(yi)(yi)(yi)(yi)(yi)些(xie)家底(di)薄的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)中(zhong)(zhong)小生(sheng)產(chan)(chan)(chan)(chan)(chan)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)惜攙(chan)假(jia)來(lai)(lai)蒙騙消(xiao)費(fei)者(zhe)。有(you)(you)(you)文章指出(chu)(chu)(chu)，此前國(guo)內農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)市(shi)(shi)(shi)場(chang)(chang)(chang)中(zhong)(zhong)主要存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)三個(ge)(ge)(ge)比較突出(chu)(chu)(chu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)問題(ti)(ti)：一(yi)(yi)(yi)(yi)(yi)(yi)(yi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)數量多(duo)(duo)(duo)，二(er)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)多(duo)(duo)(duo)名(ming)(ming)(ming)”，三是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)標(biao)(biao)簽管理(li)(li)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)規(gui)(gui)范。由于(yu)(yu)按現(xian)(xian)(xian)行(xing)(xing)(xing)(xing)法(fa)規(gui)(gui)可(ke)(ke)以(yi)(yi)(yi)(yi)進行(xing)(xing)(xing)(xing)臨(lin)時(shi)登(deng)記(ji)，而(er)(er)臨(lin)時(shi)登(deng)記(ji)要求低(di)，許(xu)多(duo)(duo)(duo)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)生(sheng)產(chan)(chan)(chan)(chan)(chan)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)尤其(qi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)些(xie)混配企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)熱衷于(yu)(yu)臨(lin)時(shi)登(deng)記(ji)，致(zhi)使(shi)(shi)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)數量大(da)(da)(da)(da)量增加(jia)。目(mu)前農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)有(you)(you)(you)通用(yong)(yong)名(ming)(ming)(ming)稱(cheng)、商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)稱(cheng)、注(zhu)冊商(shang)(shang)標(biao)(biao)名(ming)(ming)(ming)稱(cheng)，“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)藥(yao)(yao)(yao)(yao)(yao)(yao)多(duo)(duo)(duo)名(ming)(ming)(ming)”問題(ti)(ti)非(fei)常突出(chu)(chu)(chu)。如(ru)百草枯有(you)(you)(you)100多(duo)(duo)(duo)個(ge)(ge)(ge)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)，吡(bi)蟲啉有(you)(you)(you)700多(duo)(duo)(duo)個(ge)(ge)(ge)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)。此外(wai)，國(guo)家現(xian)(xian)(xian)行(xing)(xing)(xing)(xing)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)法(fa)規(gui)(gui)缺(que)乏(fa)對(dui)(dui)(dui)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)標(biao)(biao)簽標(biao)(biao)注(zhu)內容的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)具體(ti)規(gui)(gui)范，導致(zhi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)些(xie)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)標(biao)(biao)簽上(shang)將(jiang)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)標(biao)(biao)注(zhu)得十(shi)分醒目(mu)，而(er)(er)將(jiang)通用(yong)(yong)名(ming)(ming)(ming)印(yin)得很(hen)(hen)(hen)小，使(shi)(shi)農(nong)(nong)(nong)(nong)(nong)民(min)甚至是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)農(nong)(nong)(nong)(nong)(nong)技(ji)人(ren)員都難以(yi)(yi)(yi)(yi)辨認產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)名(ming)(ming)(ming)稱(cheng)和(he)特性，農(nong)(nong)(nong)(nong)(nong)民(min)使(shi)(shi)用(yong)(yong)沒有(you)(you)(you)安(an)全感。還(huan)有(you)(you)(you)，一(yi)(yi)(yi)(yi)(yi)(yi)(yi)些(xie)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)規(gui)(gui)范的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)小企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)每(mei)年(nian)(nian)都在(zai)(zai)(zai)(zai)(zai)(zai)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)上(shang)作(zuo)手腳，擾亂(luan)市(shi)(shi)(shi)場(chang)(chang)(chang)秩序，影響(xiang)了(le)(le)(le)(le)正規(gui)(gui)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)銷售，而(er)(er)且還(huan)導致(zhi)廣(guang)大(da)(da)(da)(da)農(nong)(nong)(nong)(nong)(nong)民(min)花了(le)(le)(le)(le)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)少冤枉錢(qian)。對(dui)(dui)(dui)于(yu)(yu)文化程(cheng)度不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)很(hen)(hen)(hen)高(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)經(jing)(jing)銷商(shang)(shang)和(he)廣(guang)大(da)(da)(da)(da)農(nong)(nong)(nong)(nong)(nong)民(min)來(lai)(lai)說(shuo)，面(mian)對(dui)(dui)(dui)1.6萬(wan)多(duo)(duo)(duo)個(ge)(ge)(ge)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)稱(cheng)感到(dao)(dao)(dao)難以(yi)(yi)(yi)(yi)做出(chu)(chu)(chu)選擇。取消(xiao)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)，將(jiang)保障農(nong)(nong)(nong)(nong)(nong)民(min)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)知情權，讓農(nong)(nong)(nong)(nong)(nong)民(min)知道(dao)(dao)(dao)(dao)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)什(shen)(shen)么(me)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)，里(li)(li)面(mian)含(han)有(you)(you)(you)什(shen)(shen)么(me)成(cheng)(cheng)(cheng)份，避免重(zhong)復(fu)用(yong)(yong)藥(yao)(yao)(yao)(yao)(yao)(yao)和(he)過量用(yong)(yong)藥(yao)(yao)(yao)(yao)(yao)(yao)。以(yi)(yi)(yi)(yi)往農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)使(shi)(shi)用(yong)(yong)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)，農(nong)(nong)(nong)(nong)(nong)民(min)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)知道(dao)(dao)(dao)(dao)真(zhen)實(shi)(shi)(shi)(shi)成(cheng)(cheng)(cheng)分，打一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)藥(yao)(yao)(yao)(yao)(yao)(yao)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)管用(yong)(yong)，換一(yi)(yi)(yi)(yi)(yi)(yi)(yi)種(zhong)藥(yao)(yao)(yao)(yao)(yao)(yao)再打，實(shi)(shi)(shi)(shi)際上(shang)用(yong)(yong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)種(zhong)藥(yao)(yao)(yao)(yao)(yao)(yao)，只(zhi)(zhi)(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)名(ming)(ming)(ming)稱(cheng)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)樣(yang)，白花冤枉錢(qian)。再說(shuo)藥(yao)(yao)(yao)(yao)(yao)(yao)名(ming)(ming)(ming)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)換，其(qi)價(jia)(jia)格也(ye)相(xiang)差懸殊，少則幾十(shi)元(yuan)，多(duo)(duo)(duo)則上(shang)百元(yuan)，讓農(nong)(nong)(nong)(nong)(nong)民(min)難以(yi)(yi)(yi)(yi)界定。筆者(zhe)認為(wei)(wei)(wei)，經(jing)(jing)濟(ji)與(yu)(yu)(yu)道(dao)(dao)(dao)(dao)德(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)合(he)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)成(cheng)(cheng)(cheng)功(gong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)要始終(zhong)(zhong)做到(dao)(dao)(dao)誠(cheng)(cheng)實(shi)(shi)(shi)(shi)守(shou)(shou)(shou)信(xin)(xin)(xin)(xin)(xin)，堅持“君子(zi)愛(ai)財，取之有(you)(you)(you)道(dao)(dao)(dao)(dao)”，并(bing)把(ba)這(zhe)(zhe)(zhe)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)理(li)(li)念(nian)落實(shi)(shi)(shi)(shi)到(dao)(dao)(dao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)活(huo)(huo)(huo)動(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)每(mei)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)環節之中(zhong)(zhong)，雖然(ran)有(you)(you)(you)可(ke)(ke)能在(zai)(zai)(zai)(zai)(zai)(zai)某些(xie)方(fang)面(mian)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)時(shi)吃虧，但(dan)講(jiang)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)終(zhong)(zhong)究會使(shi)(shi)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)實(shi)(shi)(shi)(shi)現(xian)(xian)(xian)其(qi)發展的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)長期(qi)目(mu)標(biao)(biao)。同仁堂、國(guo)酒茅臺(tai)和(he)青島啤酒等(deng)這(zhe)(zhe)(zhe)些(xie)老(lao)(lao)(lao)字號和(he)老(lao)(lao)(lao)名(ming)(ming)(ming)牌都是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)幾百年(nian)(nian)、上(shang)百年(nian)(nian)積淀的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)碩(shuo)果(guo)(guo)，它們(men)享有(you)(you)(you)極高(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)信(xin)(xin)(xin)(xin)(xin)譽(yu)。消(xiao)費(fei)者(zhe)和(he)用(yong)(yong)戶購(gou)買信(xin)(xin)(xin)(xin)(xin)譽(yu)高(gao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)，既放心又滿意(yi)(yi)，這(zhe)(zhe)(zhe)種(zhong)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)信(xin)(xin)(xin)(xin)(xin)譽(yu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)天價(jia)(jia)之寶。農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)道(dao)(dao)(dao)(dao)德(de)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)。這(zhe)(zhe)(zhe)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)僅因(yin)(yin)(yin)(yin)為(wei)(wei)(wei)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)安(an)全、價(jia)(jia)值等(deng)問題(ti)(ti)直(zhi)接關系(xi)(xi)農(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)質(zhi)量安(an)全，直(zhi)接關系(xi)(xi)生(sheng)命(ming)(ming)和(he)健康，更是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)因(yin)(yin)(yin)(yin)為(wei)(wei)(wei)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)個(ge)(ge)(ge)講(jiang)良心的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)(xing)業(ye)(ye)(ye)，農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)質(zhi)涉及到(dao)(dao)(dao)很(hen)(hen)(hen)多(duo)(duo)(duo)難以(yi)(yi)(yi)(yi)量化衡量的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)因(yin)(yin)(yin)(yin)素。只(zhi)(zhi)(zhi)有(you)(you)(you)本著對(dui)(dui)(dui)消(xiao)費(fei)者(zhe)負(fu)責，對(dui)(dui)(dui)社(she)會負(fu)責的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)態度，在(zai)(zai)(zai)(zai)(zai)(zai)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)質(zhi)量上(shang)下功(gong)夫的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)才是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)值得消(xiao)費(fei)者(zhe)信(xin)(xin)(xin)(xin)(xin)賴的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，這(zhe)(zhe)(zhe)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)今后(hou)發展的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)方(fang)向。雖然(ran)“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)在(zai)(zai)(zai)(zai)(zai)(zai)短期(qi)內成(cheng)(cheng)(cheng)功(gong)了(le)(le)(le)(le)，很(hen)(hen)(hen)快(kuai)銷售一(yi)(yi)(yi)(yi)(yi)(yi)(yi)空(kong)并(bing)且生(sheng)產(chan)(chan)(chan)(chan)(chan)規(gui)(gui)模繼續擴大(da)(da)(da)(da)。那么(me)，“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)能否長期(qi)在(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)場(chang)(chang)(chang)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)？從(cong)長遠來(lai)(lai)看(kan)，如(ru)果(guo)(guo)在(zai)(zai)(zai)(zai)(zai)(zai)生(sheng)產(chan)(chan)(chan)(chan)(chan)與(yu)(yu)(yu)經(jing)(jing)營上(shang)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)講(jiang)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)只(zhi)(zhi)(zhi)能會加(jia)速(su)他的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)滅亡(wang)，只(zhi)(zhi)(zhi)能為(wei)(wei)(wei)講(jiang)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)做大(da)(da)(da)(da)做強創造(zao)(zao)有(you)(you)(you)利(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)競爭條件。眾(zhong)所(suo)周(zhou)知，無論(lun)成(cheng)(cheng)(cheng)熟(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資本主義(yi)市(shi)(shi)(shi)場(chang)(chang)(chang)經(jing)(jing)濟(ji)，或(huo)(huo)者(zhe)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)象(xiang)我(wo)國(guo)這(zhe)(zhe)(zhe)樣(yang)還(huan)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)成(cheng)(cheng)(cheng)熟(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)社(she)會主義(yi)市(shi)(shi)(shi)場(chang)(chang)(chang)經(jing)(jing)濟(ji)均(jun)存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)著非(fei)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)行(xing)(xing)(xing)(xing)為(wei)(wei)(wei)，并(bing)在(zai)(zai)(zai)(zai)(zai)(zai)我(wo)國(guo)市(shi)(shi)(shi)場(chang)(chang)(chang)化改革進程(cheng)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)定時(shi)期(qi)，這(zhe)(zhe)(zhe)種(zhong)矛盾(dun)更加(jia)突出(chu)(chu)(chu)。但(dan)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)最(zui)終(zhong)(zhong)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)在(zai)(zai)(zai)(zai)(zai)(zai)這(zhe)(zhe)(zhe)種(zhong)矛盾(dun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)斗爭中(zhong)(zhong)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)在(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)場(chang)(chang)(chang)競爭中(zhong)(zhong)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)斷發展壯大(da)(da)(da)(da)，非(fei)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)企(qi)(qi)(qi)(qi)業(ye)(ye)(ye)只(zhi)(zhi)(zhi)能自取滅亡(wang)。“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)會長壽的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。常聽(ting)當前農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)同行(xing)(xing)(xing)(xing)們(men)埋怨現(xian)(xian)(xian)在(zai)(zai)(zai)(zai)(zai)(zai)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)意(yi)(yi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)好做，但(dan)我(wo)想生(sheng)意(yi)(yi)“經(jing)(jing)”，有(you)(you)(you)千條萬(wan)條，但(dan)最(zui)根本的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)條還(huan)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)“以(yi)(yi)(yi)(yi)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)為(wei)(wei)(wei)本”。“誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)”就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)生(sheng)意(yi)(yi)經(jing)(jing)脈，消(xiao)費(fei)者(zhe)為(wei)(wei)(wei)何對(dui)(dui)(dui)老(lao)(lao)(lao)字號，老(lao)(lao)(lao)品(pin)(pin)(pin)(pin)(pin)(pin)牌情有(you)(you)(you)獨鐘，原(yuan)因(yin)(yin)(yin)(yin)就在(zai)(zai)(zai)(zai)(zai)(zai)于(yu)(yu)他們(men)在(zai)(zai)(zai)(zai)(zai)(zai)顧(gu)客(ke)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)心目(mu)中(zhong)(zhong)樹立起(qi)(qi)了(le)(le)(le)(le)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)形象(xiang)。“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)之所(suo)以(yi)(yi)(yi)(yi)在(zai)(zai)(zai)(zai)(zai)(zai)短期(qi)內存(cun)在(zai)(zai)(zai)(zai)(zai)(zai)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)因(yin)(yin)(yin)(yin)為(wei)(wei)(wei)，市(shi)(shi)(shi)場(chang)(chang)(chang)經(jing)(jing)濟(ji)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)只(zhi)(zhi)(zhi)看(kan)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)見的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)手，這(zhe)(zhe)(zhe)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)命(ming)(ming)題(ti)(ti)有(you)(you)(you)他的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)合(he)理(li)(li)性，但(dan)在(zai)(zai)(zai)(zai)(zai)(zai)理(li)(li)論(lun)和(he)實(shi)(shi)(shi)(shi)際上(shang)還(huan)有(you)(you)(you)他的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)片面(mian)性。市(shi)(shi)(shi)場(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)自發性和(he)市(shi)(shi)(shi)場(chang)(chang)(chang)主體(ti)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)趨利(li)性會導致(zhi)非(fei)誠(cheng)(cheng)信(xin)(xin)(xin)(xin)(xin)行(xing)(xing)(xing)(xing)為(wei)(wei)(wei)產(chan)(chan)(chan)(chan)(chan)生(sheng)，當把(ba)看(kan)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)見的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)手當作(zuo)經(jing)(jing)濟(ji)和(he)管理(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)理(li)(li)念(nian)時(shi)，就意(yi)(yi)味(wei)著經(jing)(jing)濟(ji)本能的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)放任，意(yi)(yi)味(wei)著放棄道(dao)(dao)(dao)(dao)德(de)對(dui)(dui)(dui)經(jing)(jing)濟(ji)活(huo)(huo)(huo)動(dong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)引導和(he)制約(yue)。市(shi)(shi)(shi)場(chang)(chang)(chang)經(jing)(jing)濟(ji)與(yu)(yu)(yu)道(dao)(dao)(dao)(dao)德(de)和(he)法(fa)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)聯系(xi)(xi)在(zai)(zai)(zai)(zai)(zai)(zai)一(yi)(yi)(yi)(yi)(yi)(yi)(yi)起(qi)(qi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)。如(ru)果(guo)(guo)在(zai)(zai)(zai)(zai)(zai)(zai)市(shi)(shi)(shi)場(chang)(chang)(chang)經(jing)(jing)濟(ji)活(huo)(huo)(huo)動(dong)中(zhong)(zhong)，人(ren)們(men)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)守(shou)(shou)(shou)道(dao)(dao)(dao)(dao)德(de)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)失(shi)信(xin)(xin)(xin)(xin)(xin)行(xing)(xing)(xing)(xing)為(wei)(wei)(wei)受不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)到(dao)(dao)(dao)法(fa)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)懲罰，由此造(zao)(zao)成(cheng)(cheng)(cheng)謊(huang)言辦大(da)(da)(da)(da)事(shi)，造(zao)(zao)假(jia)而(er)(er)致(zhi)富(fu)(fu)，耍賴不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)吃虧等(deng)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)道(dao)(dao)(dao)(dao)德(de)行(xing)(xing)(xing)(xing)為(wei)(wei)(wei)在(zai)(zai)(zai)(zai)(zai)(zai)整個(ge)(ge)(ge)社(she)會上(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)泛濫，給社(she)會起(qi)(qi)著惡劣的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)效仿(fang)作(zuo)用(yong)(yong)，從(cong)而(er)(er)使(shi)(shi)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)道(dao)(dao)(dao)(dao)德(de)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)群體(ti)日(ri)趨增大(da)(da)(da)(da)。還(huan)有(you)(you)(you)管理(li)(li)上(shang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)缺(que)位、錯(cuo)(cuo)位與(yu)(yu)(yu)不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)到(dao)(dao)(dao)位和(he)急功(gong)近(jin)利(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)浮(fu)躁心理(li)(li)帶來(lai)(lai)辨別力的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)錯(cuo)(cuo)位，誠(cheng)(cheng)實(shi)(shi)(shi)(shi)被視(shi)為(wei)(wei)(wei)無能，而(er)(er)善于(yu)(yu)鉆營、不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)守(shou)(shou)(shou)規(gui)(gui)矩而(er)(er)倍受推崇這(zhe)(zhe)(zhe)就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)造(zao)(zao)成(cheng)(cheng)(cheng)當今我(wo)國(guo)社(she)會經(jing)(jing)濟(ji)秩序混亂(luan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)原(yuan)因(yin)(yin)(yin)(yin)。但(dan)紙是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)包不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)住(zhu)火的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)，2008年(nian)(nian)7月1號生(sheng)產(chan)(chan)(chan)(chan)(chan)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)都不(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)(bu)能使(shi)(shi)用(yong)(yong)商(shang)(shang)品(pin)(pin)(pin)(pin)(pin)(pin)名(ming)(ming)(ming)稱(cheng)了(le)(le)(le)(le)，到(dao)(dao)(dao)那時(shi)，諸(zhu)如(ru)“一(yi)(yi)(yi)(yi)(yi)(yi)(yi)遍(bian)凈(jing)(jing)”之類創意(yi)(yi)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)就會壽終(zhong)(zhong)正寢(qin)，人(ren)間蒸發！

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