中國(guo)農(nong)藥發展(zhan)與應用(yong)協會(hui)(hui)會(hui)(hui)長劉(liu)堅強調，營銷環節始終是農(nong)藥產業發展(zhan)必(bi)須特別關注的(de)環節。當前，必(bi)須把(ba)連鎖經營和(he)統防統治結合(he)起來，開展(zhan)和(he)創(chuang)新(xin)新(xin)型的(de)營銷方式(shi)。
2009年(nian)的統(tong)計數(shu)字(zi)顯(xian)示(shi)(shi)，中國農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)市(shi)(shi)場總值為(wei)250億元人(ren)民幣(bi)，其中進口農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)為(wei)50億元，進口農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)占市(shi)(shi)場份(fen)額20%，連續三(san)年(nian)，進口農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)都以10%-15%的速(su)度增(zeng)(zeng)長(chang)(chang)(chang)，而國產農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)的銷售增(zeng)(zeng)長(chang)(chang)(chang)率為(wei)5%-10%。在農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)市(shi)(shi)場不斷(duan)增(zeng)(zeng)長(chang)(chang)(chang)的前(qian)(qian)(qian)提下，國家有(you)(you)關部門不斷(duan)加強農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)市(shi)(shi)場的監(jian)管。農(nong)(nong)(nong)(nong)業(ye)部農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)檢定所(suo)(suo)劉紹(shao)仁處長(chang)(chang)(chang)表示(shi)(shi)，今(jin)年(nian)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)市(shi)(shi)場監(jian)管社會關注度之高前(qian)(qian)(qian)所(suo)(suo)未(wei)有(you)(you)、領導(dao)批示(shi)(shi)之多前(qian)(qian)(qian)所(suo)(suo)未(wei)有(you)(you)、工作啟動(dong)之早前(qian)(qian)(qian)所(suo)(suo)未(wei)有(you)(you)、管理力度之大前(qian)(qian)(qian)所(suo)(suo)未(wei)有(you)(you)和部門協調之頻前(qian)(qian)(qian)所(suo)(suo)未(wei)有(you)(you)。今(jin)年(nian)兩次監(jian)督抽查結果顯(xian)示(shi)(shi)，農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)合格率為(wei)83.8%，比2009年(nian)增(zeng)(zeng)長(chang)(chang)(chang)1.2個百分點。
農(nong)(nong)業部市(shi)(shi)場(chang)信息司(si)李桂群處長(chang)介紹，今年上半年對大中(zhong)城市(shi)(shi)農(nong)(nong)產品(pin)質(zhi)量(liang)安全的例行監(jian)測發現，蔬菜(cai)的合(he)格率達到96.9%，比去年同期提(ti)(ti)高(gao)了(le)(le)0.5個(ge)百(bai)分(fen)點。質(zhi)量(liang)不合(he)格的蔬菜(cai)主要體現在三(san)個(ge)方(fang)面，一(yi)是部分(fen)地區(qu)仍然在使(shi)用禁限用高(gao)毒農(nong)(nong)藥；二是在超標使(shi)用農(nong)(nong)藥；三(san)是沒(mei)有按照安全間(jian)隔期來收獲蔬菜(cai)。這說明在農(nong)(nong)藥生(sheng)產和經銷上還(huan)存在一(yi)些(xie)問題，對農(nong)(nong)藥的市(shi)(shi)場(chang)監(jian)管(guan)提(ti)(ti)出了(le)(le)挑戰(zhan)。
陜西美邦農(nong)藥有(you)限(xian)公司總經理張繼紅說(shuo)，在全球金融危機(ji)及不良(liang)氣候環境的(de)影響下，一些(xie)制(zhi)劑企(qi)業及原藥企(qi)業也進(jin)行(xing)了一些(xie)長(chang)期的(de)、健康的(de)和(he)有(you)效的(de)工(gong)作，部分企(qi)業能夠保持(chi)30%的(de)良(liang)性增長(chang)。制(zhi)劑企(qi)業應(ying)該以差異化(hua)的(de)產品(pin)(pin)、過(guo)硬的(de)產品(pin)(pin)質量以及適應(ying)市場的(de)產品(pin)(pin)資源(yuan)跟(gen)進(jin)為應(ying)對(dui)策略，給客戶(hu)源(yuan)源(yuan)不斷的(de)新驚喜、新的(de)利潤突破點(dian)，及時為農(nong)民解決更(geng)大更(geng)迫切(qie)的(de)用藥問題(ti)和(he)技術(shu)問題(ti)，提升銷量，維護大家的(de)利益(yi)。
錦(jin)繡千村農(nong)(nong)資連鎖（北京）有限公司總經(jing)理孫(sun)向東(dong)認為，農(nong)(nong)資行業(ye)正由小農(nong)(nong)經(jing)濟(ji)向大(da)農(nong)(nong)經(jing)濟(ji)轉變(bian)，隨(sui)著城(cheng)鄉一(yi)體(ti)化進程的加速，傳統的農(nong)(nong)業(ye)不存在(zai)時，現有的模式也將不復存在(zai)，國家(jia)醞(yun)釀用三(san)年時間(jian)，構建新型農(nong)(nong)業(ye)服務體(ti)系，原(yuan)來的一(yi)千戶(hu)農(nong)(nong)民可能只剩(sheng)十戶(hu)或五(wu)戶(hu)，行業(ye)內將減少80%的批發商和90%的零售商，農(nong)(nong)藥連鎖經(jing)營大(da)有可為。
