| 目前，我國(guo)現有農(nong)(nong)(nong)藥(yao)(yao)(yao)生產(chan)企業(ye)(ye)(ye)2000多(duo)家(jia)，其中(zhong)原藥(yao)(yao)(yao)生產(chan)廠家(jia)近600家(jia)，制劑(ji)企業(ye)(ye)(ye)2100多(duo)家(jia)，農(nong)(nong)(nong)藥(yao)(yao)(yao)類(lei)上市公(gong)司40余家(jia)。擁有固定資產(chan)原值362億元(yuan)。2005年我國(guo)農(nong)(nong)(nong)藥(yao)(yao)(yao)產(chan)量達到103.9萬t，同(tong)比(bi)增(zeng)長(chang)20.3%。銷售收(shou)入624.52億元(yuan)（723家(jia)企業(ye)(ye)(ye)），同(tong)比(bi)增(zeng)長(chang)30.21%；實現利潤(run)33.24億元(yuan)，同(tong)比(bi)增(zeng)長(chang)46.50%。2005年我國(guo)出口農(nong)(nong)(nong)藥(yao)(yao)(yao)42.8萬t(實物量)，同(tong)比(bi)增(zeng)長(chang)9.4%；創匯14億美元(yuan)，同(tong)比(bi)增(zeng)長(chang)18.1%。我國(guo)已經成為世(shi)界(jie)農(nong)(nong)(nong)藥(yao)(yao)(yao)工業(ye)(ye)(ye)中(zhong)的(de)(de)第(di)二大生產(chan)國(guo)和農(nong)(nong)(nong)藥(yao)(yao)(yao)出口大國(guo)。盡管近年來我國(guo)農(nong)(nong)(nong)藥(yao)(yao)(yao)工業(ye)(ye)(ye)發展(zhan)速度很快，但縱觀對(dui)比(bi)我國(guo)農(nong)(nong)(nong)藥(yao)(yao)(yao)與國(guo)外農(nong)(nong)(nong)藥(yao)(yao)(yao)的(de)(de)發展(zhan)情況，不難發現，以下十方面(mian)的(de)(de)問題是當前制約我國(guo)農(nong)(nong)(nong)藥(yao)(yao)(yao)產(chan)業(ye)(ye)(ye)發展(zhan)的(de)(de)軟肋。
一是機(ji)制(zhi)(zhi)不(bu)(bu)(bu)(bu)活。國(guo)(guo)(guo)內(nei)農(nong)藥(yao)(yao)企業(ye)(ye)(ye)(ye)搞不(bu)(bu)(bu)(bu)活和競(jing)爭(zheng)(zheng)力(li)(li)(li)不(bu)(bu)(bu)(bu)強在(zai)很大(da)程度上受到企業(ye)(ye)(ye)(ye)制(zhi)(zhi)度的(de)(de)(de)(de)束縛和制(zhi)(zhi)約，大(da)多數沒有(you)建(jian)立(li)(li)(li)現代企業(ye)(ye)(ye)(ye)制(zhi)(zhi)度。而(er)現代企業(ye)(ye)(ye)(ye)制(zhi)(zhi)度是企業(ye)(ye)(ye)(ye)資源配(pei)(pei)置(zhi)高效性(xing)的(de)(de)(de)(de)體現。特別是產權(quan)不(bu)(bu)(bu)(bu)明晰、出(chu)(chu)資人(ren)(ren)不(bu)(bu)(bu)(bu)到位、法(fa)人(ren)(ren)治理(li)(li)(li)結構不(bu)(bu)(bu)(bu)健全(quan)、組織(zhi)和管理(li)(li)(li)不(bu)(bu)(bu)(bu)對稱(cheng)等(deng)(deng)影響了企業(ye)(ye)(ye)(ye)資源的(de)(de)(de)(de)高效配(pei)(pei)置(zhi)，而(er)跨(kua)國(guo)(guo)(guo)公司(si)都建(jian)立(li)(li)(li)了現代企業(ye)(ye)(ye)(ye)制(zhi)(zhi)度，產權(quan)明晰，且具(ju)可操(cao)作(zuo)性(xing)，而(er)我們的(de)(de)(de)(de)一些(xie)傳統的(de)(de)(de)(de)農(nong)藥(yao)(yao)廠家，即(ji)使已經(jing)上市(shi)，依(yi)然很難走出(chu)(chu)舊的(de)(de)(de)(de)管理(li)(li)(li)模式，使得(de)企業(ye)(ye)(ye)(ye)無力(li)(li)(li)或(huo)無暇顧及和增強自(zi)身的(de)(de)(de)(de)核(he)心(xin)競(jing)爭(zheng)(zheng)力(li)(li)(li)。即(ji)使是運作(zuo)較為(wei)(wei)規范(fan)的(de)(de)(de)(de)企業(ye)(ye)(ye)(ye)，也(ye)都保留著傳統管理(li)(li)(li)機(ji)制(zhi)(zhi)下(xia)的(de)(de)(de)(de)痕跡和烙印，這樣的(de)(de)(de)(de)機(ji)制(zhi)(zhi)制(zhi)(zhi)約著企業(ye)(ye)(ye)(ye)競(jing)爭(zheng)(zheng)力(li)(li)(li)的(de)(de)(de)(de)發(fa)揮(hui)。實際(ji)上，有(you)不(bu)(bu)(bu)(bu)少國(guo)(guo)(guo)人(ren)(ren)認為(wei)(wei)外(wai)國(guo)(guo)(guo)人(ren)(ren)不(bu)(bu)(bu)(bu)了解中(zhong)(zhong)國(guo)(guo)(guo)市(shi)場(chang)(chang)，其實跨(kua)國(guo)(guo)(guo)公司(si)早已破解這一難題，比如他們會用高薪聘請中(zhong)(zhong)國(guo)(guo)(guo)土本化人(ren)(ren)才，舍(she)得(de)花(hua)錢購買信息，建(jian)立(li)(li)(li)行之有(you)效的(de)(de)(de)(de)信息通(tong)道(dao)和快速(su)反應的(de)(de)(de)(de)決策管道(dao)，相比之下(xia)，我們的(de)(de)(de)(de)機(ji)制(zhi)(zhi)在(zai)本土對于市(shi)場(chang)(chang)的(de)(de)(de)(de)反應卻往往滯后，經(jing)常在(zai)關鍵(jian)時刻因缺乏(fa)決斷而(er)延(yan)誤商機(ji)。當(dang)然，能否建(jian)立(li)(li)(li)機(ji)制(zhi)(zhi)、培養(yang)出(chu)(chu)自(zi)已的(de)(de)(de)(de)核(he)心(xin)競(jing)爭(zheng)(zheng)力(li)(li)(li)的(de)(de)(de)(de)關鍵(jian)是要看公司(si)是否在(zai)生產、經(jing)營與管理(li)(li)(li)等(deng)(deng)方面有(you)良好的(de)(de)(de)(de)基(ji)礎。從這個(ge)意義上說，中(zhong)(zhong)國(guo)(guo)(guo)的(de)(de)(de)(de)農(nong)藥(yao)(yao)企業(ye)(ye)(ye)(ye)要把(ba)強化企業(ye)(ye)(ye)(ye)管理(li)(li)(li)、轉變公司(si)機(ji)制(zhi)(zhi)放在(zai)第一位，在(zai)這個(ge)基(ji)礎上努力(li)(li)(li)培養(yang)自(zi)己的(de)(de)(de)(de)核(he)心(xin)競(jing)爭(zheng)(zheng)力(li)(li)(li)，培養(yang)和提(ti)高公司(si)的(de)(de)(de)(de)市(shi)場(chang)(chang)競(jing)爭(zheng)(zheng)力(li)(li)(li)，不(bu)(bu)(bu)(bu)斷拓(tuo)展(zhan)可持續發(fa)展(zhan)空(kong)間。
二是規模(mo)偏小。目前(qian)，我國(guo)農藥原藥生(sheng)產(chan)(chan)企(qi)(qi)(qi)(qi)業(ye)近600多家(jia)(jia)，而制劑生(sheng)產(chan)(chan)企(qi)(qi)(qi)(qi)業(ye)隊伍更(geng)為龐大，超過(guo)(guo)1600家(jia)(jia)，這在(zai)(zai)(zai)全世界是絕無僅有(you)的(de)(de)。但仔細觀(guan)察(cha)可以(yi)發(fa)現，在(zai)(zai)(zai)全國(guo)農藥生(sheng)產(chan)(chan)企(qi)(qi)(qi)(qi)業(ye)中一(yi)半以(yi)上的(de)(de)企(qi)(qi)(qi)(qi)業(ye)注冊(ce)資(zi)金不足1000萬元(yuan)(yuan)。2000噸(dun)/年(nian)(nian)(nian)原藥生(sheng)產(chan)(chan)廠家(jia)(jia)不足200家(jia)(jia)，農藥產(chan)(chan)量在(zai)(zai)(zai)5000噸(dun)以(yi)上的(de)(de)企(qi)(qi)(qi)(qi)業(ye)只有(you)14家(jia)(jia)，產(chan)(chan)量達(da)到1萬噸(dun)以(yi)上的(de)(de)只有(you)4家(jia)(jia)。2000噸(dun)/年(nian)(nian)(nian)銷(xiao)(xiao)售(shou)額(e)(e)以(yi)下(xia)的(de)(de)占85%，原藥企(qi)(qi)(qi)(qi)業(ye)平均生(sheng)產(chan)(chan)能(neng)力很低，有(you)的(de)(de)同(tong)一(yi)個產(chan)(chan)品(pin)有(you)十幾家(jia)(jia)、甚至(zhi)是幾十家(jia)(jia)企(qi)(qi)(qi)(qi)業(ye)生(sheng)產(chan)(chan)。由于低水平的(de)(de)重復建設造成生(sheng)產(chan)(chan)能(neng)力、產(chan)(chan)量嚴重過(guo)(guo)剩，直接(jie)影響到企(qi)(qi)(qi)(qi)業(ye)的(de)(de)經濟(ji)效益(yi)和行(xing)業(ye)的(de)(de)發(fa)展，整個行(xing)業(ye)銷(xiao)(xiao)售(shou)額(e)(e)與拜耳(er)公司(si)(si)相(xiang)當。而國(guo)外農藥則(ze)是另外一(yi)幅景象，他們以(yi)規模(mo)取勝。我們以(yi)2005年(nian)(nian)(nian)的(de)(de)數據(ju)為例(li)。據(ju)《農藥市(shi)場信(xin)息(xi)》提(ti)供的(de)(de)數據(ju)，先正達(da)2005年(nian)(nian)(nian)銷(xiao)(xiao)售(shou)額(e)(e)為63.07億(yi)(yi)美(mei)(mei)元(yuan)(yuan)，孟山都31.03億(yi)(yi)美(mei)(mei)元(yuan)(yuan)，巴斯夫41.41億(yi)(yi)美(mei)(mei)元(yuan)(yuan)，拜耳(er)69.57億(yi)(yi)美(mei)(mei)元(yuan)(yuan)，陶氏益(yi)農33.68億(yi)(yi)美(mei)(mei)元(yuan)(yuan)，杜(du)邦(bang)22.11億(yi)(yi)美(mei)(mei)元(yuan)(yuan)，他們都是被稱為“農藥90%俱樂部”的(de)(de)成員。與國(guo)外跨國(guo)公司(si)(si)相(xiang)比(bi)，國(guo)產(chan)(chan)農藥不管是企(qi)(qi)(qi)(qi)業(ye)規模(mo)還是市(shi)場份額(e)(e)，都差距(ju)懸(xuan)殊(shu)。
三是品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)無名。長(chang)期以來(lai)，國(guo)(guo)(guo)(guo)內農(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)(qi)業(ye)品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)經(jing)營與(yu)(yu)管理方(fang)式存在(zai)著很大(da)的(de)(de)問題。在(zai)市(shi)場(chang)競(jing)爭中(zhong)(zhong)，我國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)(qi)業(ye)仍(reng)靠(kao)一味降(jiang)價而(er)(er)不(bu)(bu)注重品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)成長(chang)與(yu)(yu)保護，更談不(bu)(bu)上對品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)開(kai)發利(li)用。一個企(qi)(qi)(qi)(qi)業(ye)擁有(you)(you)七八(ba)個品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)非常普遍。有(you)(you)些(xie)企(qi)(qi)(qi)(qi)業(ye)雖(sui)然規(gui)模不(bu)(bu)大(da)，卻有(you)(you)10多(duo)個品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)。品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)眾多(duo)導(dao)致資源分散(san)(san)和培(pei)育(yu)主(zhu)導(dao)品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)成本與(yu)(yu)難度(du)進一步加大(da)。一方(fang)面，這些(xie)品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)建(jian)(jian)立(li)(li)和培(pei)養(yang)都(dou)需要資金支持，資源被分散(san)(san)，大(da)大(da)加重了(le)企(qi)(qi)(qi)(qi)業(ye)的(de)(de)負擔；另(ling)一方(fang)面，也(ye)造(zao)成每個品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)都(dou)難以出眾的(de)(de)局面。此外，我國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)藥(yao)(yao)缺(que)乏品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)培(pei)育(yu)，導(dao)致我國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)藥(yao)(yao)市(shi)場(chang)雖(sui)然品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)眾多(duo)，但是品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)含金量(liang)不(bu)(bu)高，多(duo)數國(guo)(guo)(guo)(guo)產品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)局限于地域性的(de)(de)市(shi)場(chang)競(jing)爭，不(bu)(bu)能與(yu)(yu)國(guo)(guo)(guo)(guo)際(ji)(ji)著名品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)相(xiang)抗衡。在(zai)國(guo)(guo)(guo)(guo)際(ji)(ji)農(nong)(nong)(nong)藥(yao)(yao)市(shi)場(chang)，與(yu)(yu)狼群共舞(wu)，顯(xian)然不(bu)(bu)是對手。目(mu)前，世界排名前十位的(de)(de)公(gong)司(si)中(zhong)(zhong)有(you)(you)8個公(gong)司(si)已經(jing)在(zai)我國(guo)(guo)(guo)(guo)建(jian)(jian)立(li)(li)合(he)(he)資企(qi)(qi)(qi)(qi)業(ye)，已建(jian)(jian)成的(de)(de)合(he)(he)作(zuo)(zuo)項目(mu)有(you)(you)5個。如拜(bai)耳作(zuo)(zuo)物科(ke)學(xue)公(gong)司(si)同我國(guo)(guo)(guo)(guo)杭州農(nong)(nong)(nong)藥(yao)(yao)總廠合(he)(he)資成立(li)(li)拜(bai)耳杭州作(zuo)(zuo)物科(ke)學(xue)有(you)(you)限公(gong)司(si)，生產銳勁特殺蟲劑(ji)原(yuan)藥(yao)(yao)及制(zhi)劑(ji)，另(ling)外還有(you)(you)先正達與(yu)(yu)江蘇南(nan)通江山股(gu)份等企(qi)(qi)(qi)(qi)業(ye)成立(li)(li)的(de)(de)合(he)(he)資公(gong)司(si)，杜(du)邦公(gong)司(si)與(yu)(yu)上海中(zhong)(zhong)西藥(yao)(yao)業(ye)公(gong)司(si)建(jian)(jian)立(li)(li)的(de)(de)合(he)(he)作(zuo)(zuo)項目(mu)等。這些(xie)進入中(zhong)(zhong)國(guo)(guo)(guo)(guo)的(de)(de)企(qi)(qi)(qi)(qi)業(ye)都(dou)是在(zai)全球享(xiang)有(you)(you)盛名的(de)(de)跨國(guo)(guo)(guo)(guo)公(gong)司(si)，其信譽度(du)、美(mei)譽度(du)再(zai)加上不(bu)(bu)少國(guo)(guo)(guo)(guo)人(ren)崇洋心理，中(zhong)(zhong)國(guo)(guo)(guo)(guo)企(qi)(qi)(qi)(qi)業(ye)與(yu)(yu)之(zhi)合(he)(he)作(zuo)(zuo)后在(zai)銷售上往往能達到意想不(bu)(bu)到的(de)(de)效果。來(lai)自有(you)(you)關方(fang)面的(de)(de)數據表明(ming)，近年來(lai)我國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)藥(yao)(yao)出口(kou)數量(liang)增(zeng)幅較(jiao)大(da)而(er)(er)創(chuang)匯額(e)增(zeng)長(chang)不(bu)(bu)明(ming)顯(xian)。這說明(ming)我國(guo)(guo)(guo)(guo)農(nong)(nong)(nong)藥(yao)(yao)在(zai)國(guo)(guo)(guo)(guo)際(ji)(ji)市(shi)場(chang)獲利(li)能力(li)欠缺(que)，缺(que)乏市(shi)場(chang)競(jing)爭能力(li)。同樣的(de)(de)產品(pin)(pin)，同一家(jia)工廠制(zhi)造(zao)，標了(le)不(bu)(bu)同的(de)(de)牌(pai)(pai)(pai)(pai)(pai)子，在(zai)價格上卻相(xiang)差(cha)15%~20%，這就(jiu)是獲利(li)能力(li)的(de)(de)差(cha)距，也(ye)就(jiu)是現實的(de)(de)品(pin)(pin)牌(pai)(pai)(pai)(pai)(pai)的(de)(de)差(cha)距。
四是(shi)(shi)創(chuang)(chuang)(chuang)新(xin)(xin)(xin)乏(fa)力(li)(li)(li)。良好的(de)(de)(de)(de)(de)(de)(de)(de)(de)機制(zhi)(zhi)(zhi)主(zhu)(zhu)要(yao)體現(xian)(xian)在(zai)現(xian)(xian)代企(qi)業(ye)制(zhi)(zhi)(zhi)度(du)(du)和(he)(he)創(chuang)(chuang)(chuang)新(xin)(xin)(xin)上(shang)(shang)，而現(xian)(xian)代企(qi)業(ye)制(zhi)(zhi)(zhi)度(du)(du)體現(xian)(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)企(qi)業(ye)資源配置的(de)(de)(de)(de)(de)(de)(de)(de)(de)高效性，而這種高效率能(neng)(neng)否充分發揮，主(zhu)(zhu)要(yao)依(yi)靠核(he)(he)心技(ji)術(shu)(shu)和(he)(he)技(ji)術(shu)(shu)創(chuang)(chuang)(chuang)新(xin)(xin)(xin)。跨(kua)國(guo)公司大(da)都擁(yong)有(you)(you)實(shi)力(li)(li)(li)雄厚的(de)(de)(de)(de)(de)(de)(de)(de)(de)研(yan)(yan)(yan)究(jiu)開(kai)發機構(gou)，每年(nian)投入(ru)占(zhan)銷售額15%~20%的(de)(de)(de)(de)(de)(de)(de)(de)(de)經(jing)費開(kai)發擁(yong)有(you)(you)自(zi)(zi)(zi)(zi)(zi)主(zhu)(zhu)知識(shi)產權(quan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)“看家”產品(pin)(pin)(pin)(pin)(pin)。國(guo)內農藥(yao)(yao)(yao)(yao)行(xing)(xing)(xing)業(ye)和(he)(he)企(qi)業(ye)科研(yan)(yan)(yan)力(li)(li)(li)量(liang)薄弱(ruo)，創(chuang)(chuang)(chuang)新(xin)(xin)(xin)能(neng)(neng)力(li)(li)(li)低下(xia)，缺乏(fa)創(chuang)(chuang)(chuang)制(zhi)(zhi)(zhi)新(xin)(xin)(xin)品(pin)(pin)(pin)(pin)(pin)能(neng)(neng)力(li)(li)(li)。我(wo)國(guo)農藥(yao)(yao)(yao)(yao)創(chuang)(chuang)(chuang)制(zhi)(zhi)(zhi)品(pin)(pin)(pin)(pin)(pin)種極(ji)少，基本上(shang)(shang)是(shi)(shi)仿(fang)制(zhi)(zhi)(zhi)品(pin)(pin)(pin)(pin)(pin)種。雖然我(wo)國(guo)南北兩個農藥(yao)(yao)(yao)(yao)科研(yan)(yan)(yan)開(kai)發中(zhong)(zhong)心經(jing)過幾年(nian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)建設已經(jing)初(chu)具(ju)(ju)規(gui)模，為(wei)我(wo)國(guo)農藥(yao)(yao)(yao)(yao)科研(yan)(yan)(yan)開(kai)發由仿(fang)制(zhi)(zhi)(zhi)向(xiang)創(chuang)(chuang)(chuang)制(zhi)(zhi)(zhi)轉變打(da)下(xia)了(le)基礎，但與發達(da)國(guo)家相比(bi)還存在(zai)較大(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)差距。由于受財力(li)(li)(li)等因素(su)影響，我(wo)國(guo)農藥(yao)(yao)(yao)(yao)行(xing)(xing)(xing)業(ye)在(zai)新(xin)(xin)(xin)品(pin)(pin)(pin)(pin)(pin)投入(ru)上(shang)(shang)嚴重(zhong)(zhong)不(bu)足，沒有(you)(you)完全符合(he)GLP標(biao)準(zhun)的(de)(de)(de)(de)(de)(de)(de)(de)(de)從事生測和(he)(he)安全評價研(yan)(yan)(yan)究(jiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)驗室，工(gong)藝技(ji)術(shu)(shu)落后(hou)，產品(pin)(pin)(pin)(pin)(pin)質量(liang)較差，人(ren)員素(su)質低，造(zao)成(cheng)農藥(yao)(yao)(yao)(yao)企(qi)業(ye)之間產品(pin)(pin)(pin)(pin)(pin)雷(lei)同，缺少發展后(hou)勁。對比(bi)起來，國(guo)內農藥(yao)(yao)(yao)(yao)企(qi)業(ye)的(de)(de)(de)(de)(de)(de)(de)(de)(de)產品(pin)(pin)(pin)(pin)(pin)創(chuang)(chuang)(chuang)新(xin)(xin)(xin)能(neng)(neng)力(li)(li)(li)和(he)(he)水(shui)平以及加工(gong)手段都與跨(kua)國(guo)公司有(you)(you)較大(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)差距，國(guo)產農藥(yao)(yao)(yao)(yao)缺乏(fa)知識(shi)產權(quan)，只能(neng)(neng)跟在(zai)人(ren)家后(hou)面仿(fang)制(zhi)(zhi)(zhi)，即(ji)使(shi)(shi)是(shi)(shi)出口產品(pin)(pin)(pin)(pin)(pin)，也多在(zai)國(guo)際二三(san)流市(shi)場上(shang)(shang)出現(xian)(xian)，這就使(shi)(shi)我(wo)國(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)農藥(yao)(yao)(yao)(yao)工(gong)業(ye)幾乎沒有(you)(you)開(kai)發創(chuang)(chuang)(chuang)新(xin)(xin)(xin)品(pin)(pin)(pin)(pin)(pin)種的(de)(de)(de)(de)(de)(de)(de)(de)(de)能(neng)(neng)力(li)(li)(li)，總是(shi)(shi)落后(hou)于農藥(yao)(yao)(yao)(yao)技(ji)術(shu)(shu)發達(da)國(guo)家。企(qi)業(ye)想要(yao)在(zai)激(ji)烈的(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場競(jing)(jing)爭(zheng)中(zhong)(zhong)取勝，并(bing)(bing)不(bu)斷擴大(da)市(shi)場份(fen)額，必須(xu)依(yi)靠自(zi)(zi)(zi)(zi)(zi)身的(de)(de)(de)(de)(de)(de)(de)(de)(de)實(shi)力(li)(li)(li)，要(yao)有(you)(you)自(zi)(zi)(zi)(zi)(zi)己(ji)(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)心技(ji)術(shu)(shu)，特別是(shi)(shi)擁(yong)有(you)(you)專(zhuan)有(you)(you)技(ji)術(shu)(shu)和(he)(he)技(ji)術(shu)(shu)絕招，做到人(ren)無我(wo)有(you)(you)，人(ren)有(you)(you)我(wo)優，人(ren)優我(wo)新(xin)(xin)(xin)，技(ji)高一籌。為(wei)此，要(yao)重(zhong)(zhong)視建立自(zi)(zi)(zi)(zi)(zi)己(ji)(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)技(ji)術(shu)(shu)創(chuang)(chuang)(chuang)新(xin)(xin)(xin)體系和(he)(he)技(ji)術(shu)(shu)研(yan)(yan)(yan)發機構(gou)，要(yao)舍得(de)投入(ru)，搞(gao)好新(xin)(xin)(xin)技(ji)術(shu)(shu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)開(kai)發和(he)(he)利用，增(zeng)強技(ji)術(shu)(shu)儲備，搶占(zhan)技(ji)術(shu)(shu)制(zhi)(zhi)(zhi)高點，提升強盛的(de)(de)(de)(de)(de)(de)(de)(de)(de)發展后(hou)勁和(he)(he)品(pin)(pin)(pin)(pin)(pin)牌優勢。更為(wei)重(zhong)(zhong)要(yao)的(de)(de)(de)(de)(de)(de)(de)(de)(de)是(shi)(shi)，我(wo)國(guo)的(de)(de)(de)(de)(de)(de)(de)(de)(de)農藥(yao)(yao)(yao)(yao)企(qi)業(ye)在(zai)打(da)造(zao)核(he)(he)心競(jing)(jing)爭(zheng)力(li)(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)(de)過程中(zhong)(zhong)，必須(xu)清楚地(di)了(le)解(jie)自(zi)(zi)(zi)(zi)(zi)己(ji)(ji)的(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)心技(ji)術(shu)(shu)是(shi)(shi)什么。對核(he)(he)心產品(pin)(pin)(pin)(pin)(pin)進(jin)行(xing)(xing)(xing)技(ji)術(shu)(shu)分解(jie)、歸類(lei)和(he)(he)整合(he)。然后(hou)集中(zhong)(zhong)人(ren)力(li)(li)(li)、物力(li)(li)(li)、財力(li)(li)(li)對專(zhuan)有(you)(you)技(ji)術(shu)(shu)和(he)(he)關(guan)(guan)鍵技(ji)術(shu)(shu)進(jin)行(xing)(xing)(xing)研(yan)(yan)(yan)究(jiu)、攻(gong)關(guan)(guan)、開(kai)發、改(gai)造(zao)，并(bing)(bing)進(jin)一步提高和(he)(he)鞏固，以形成(cheng)具(ju)(ju)有(you)(you)自(zi)(zi)(zi)(zi)(zi)主(zhu)(zhu)知識(shi)產權(quan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)核(he)(he)心技(ji)術(shu)(shu)。
五(wu)是管(guan)(guan)理(li)(li)弱(ruo)化(hua)。目(mu)前(qian)，國(guo)內農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)經驗、管(guan)(guan)理(li)(li)手段、管(guan)(guan)理(li)(li)人才都(dou)(dou)(dou)面臨著(zhu)挑戰，市(shi)(shi)場管(guan)(guan)理(li)(li)、內部(bu)管(guan)(guan)理(li)(li)和跨國(guo)公(gong)司相比都(dou)(dou)(dou)存在著(zhu)一(yi)(yi)定的(de)差距。由(you)于前(qian)幾年農(nong)(nong)(nong)(nong)藥(yao)(yao)價格一(yi)(yi)降(jiang)(jiang)再降(jiang)(jiang)，流通環(huan)節(jie)因為無利(li)可圖，失(shi)去了蓄水池的(de)作用，很多(duo)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)慘淡經營(ying)，大(da)(da)(da)(da)多(duo)數(shu)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)不(bu)(bu)重視基礎管(guan)(guan)理(li)(li)和品牌(pai)管(guan)(guan)理(li)(li)，急(ji)功近利(li)，目(mu)光短淺，導致(zhi)管(guan)(guan)理(li)(li)失(shi)衡，到頭(tou)來反而制約了企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)成(cheng)(cheng)長(chang)。特別是我國(guo)大(da)(da)(da)(da)多(duo)數(shu)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)通過改(gai)制等途徑(jing)大(da)(da)(da)(da)都(dou)(dou)(dou)成(cheng)(cheng)為民營(ying)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)。而絕(jue)大(da)(da)(da)(da)多(duo)數(shu)民營(ying)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)家企(qi)(qi)(qi)不(bu)(bu)分、產(chan)權不(bu)(bu)清(qing)導致(zhi)在管(guan)(guan)理(li)(li)體制中(zhong)存在著(zhu)許多(duo)非市(shi)(shi)場化(hua)因素。中(zhong)小型民營(ying)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)在創業(ye)(ye)(ye)(ye)初期，創業(ye)(ye)(ye)(ye)者(zhe)基本上都(dou)(dou)(dou)是事事親(qin)(qin)至(zhi)，即使不(bu)(bu)這(zhe)(zhe)樣，也是打仗父子兵，此時的(de)管(guan)(guan)理(li)(li)是靠創業(ye)(ye)(ye)(ye)者(zhe)的(de)個(ge)人魅力。絕(jue)大(da)(da)(da)(da)部(bu)分民營(ying)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)家企(qi)(qi)(qi)不(bu)(bu)分，搞家庭式的(de)管(guan)(guan)理(li)(li)，由(you)直系親(qin)(qin)屬擔任(ren)主要職務，存在著(zhu)血緣(yuan)、地緣(yuan)和親(qin)(qin)緣(yuan)關系。隨著(zhu)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)一(yi)(yi)天一(yi)(yi)天的(de)壯大(da)(da)(da)(da)，這(zhe)(zhe)種家長(chang)式及任(ren)人唯親(qin)(qin)的(de)管(guan)(guan)理(li)(li)方式，已經難以(yi)適應企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)發展(zhan)，不(bu)(bu)得(de)不(bu)(bu)聘請專業(ye)(ye)(ye)(ye)人士(shi)，參(can)與企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)管(guan)(guan)理(li)(li)。但是這(zhe)(zhe)些老板又容(rong)(rong)易犯一(yi)(yi)些“老板綜合癥”，具(ju)體表(biao)現為仍然東指(zhi)(zhi)揮西指(zhi)(zhi)揮，把聘請的(de)人員變成(cheng)(cheng)自己(ji)的(de)工具(ju)。而值得(de)思考的(de)是，這(zhe)(zhe)些民營(ying)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)最容(rong)(rong)易走入“只(zhi)管(guan)(guan)結果(guo)，其它什么(me)都(dou)(dou)(dou)不(bu)(bu)管(guan)(guan)”的(de)誤區。所以(yi)，筆(bi)者(zhe)告戒這(zhe)(zhe)些民營(ying)農(nong)(nong)(nong)(nong)藥(yao)(yao)企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)家，在企(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管(guan)(guan)理(li)(li)中(zhong)千萬(wan)要記住：只(zhi)有管(guan)(guan)好過程，才能有好結果(guo)。
六是(shi)(shi)(shi)資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)緊(jin)缺(que)(que)。跨國(guo)公司擁(yong)有(you)(you)雄厚的(de)(de)(de)資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)實力(li)，并可(ke)以在(zai)(zai)國(guo)外通(tong)過(guo)多(duo)(duo)(duo)(duo)種渠道(dao)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)。相(xiang)(xiang)對而言我國(guo)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)卻比(bi)(bi)較(jiao)(jiao)困(kun)難(nan)(nan)，特(te)別是(shi)(shi)(shi)對絕(jue)大(da)多(duo)(duo)(duo)(duo)數中(zhong)小(xiao)(xiao)民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)更是(shi)(shi)(shi)難(nan)(nan)于上(shang)青天(tian)。當前，我國(guo)中(zhong)小(xiao)(xiao)民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)叫喊資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)緊(jin)缺(que)(que)的(de)(de)(de)浪潮一(yi)(yi)(yi)浪高過(guo)一(yi)(yi)(yi)浪，企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)經營(ying)和發(fa)(fa)展(zhan)中(zhong)的(de)(de)(de)主要矛盾都(dou)(dou)聚(ju)焦(jiao)在(zai)(zai)資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)問(wen)題(ti)上(shang)。資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)短缺(que)(que)已成(cheng)為(wei)(wei)困(kun)擾民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)發(fa)(fa)展(zhan)的(de)(de)(de)主要因素。然而，民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)在(zai)(zai)發(fa)(fa)展(zhan)過(guo)程中(zhong)所(suo)面(mian)臨的(de)(de)(de)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)難(nan)(nan)問(wen)題(ti)的(de)(de)(de)難(nan)(nan)度(du)之(zhi)大(da)是(shi)(shi)(shi)我國(guo)其他類(lei)型(xing)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)所(suo)不能比(bi)(bi)擬的(de)(de)(de)。在(zai)(zai)不同(tong)(tong)的(de)(de)(de)發(fa)(fa)展(zhan)階段(duan)不管是(shi)(shi)(shi)初創期(qi)(qi)還是(shi)(shi)(shi)生(sheng)長(chang)期(qi)(qi)甚至是(shi)(shi)(shi)成(cheng)熟期(qi)(qi)都(dou)(dou)存(cun)在(zai)(zai)著不同(tong)(tong)程度(du)的(de)(de)(de)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)難(nan)(nan)問(wen)題(ti)，突(tu)出表現在(zai)(zai)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)渠道(dao)狹窄、缺(que)(que)乏有(you)(you)效(xiao)的(de)(de)(de)擔保機(ji)(ji)制(zhi)、缺(que)(que)乏專門為(wei)(wei)民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)服務的(de)(de)(de)金(jin)融(rong)(rong)機(ji)(ji)構、民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)本身的(de)(de)(de)資(zi)(zi)(zi)(zi)(zi)(zi)信度(du)差等。中(zhong)小(xiao)(xiao)型(xing)民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)來源一(yi)(yi)(yi)般有(you)(you)兩個(ge)渠道(dao)，一(yi)(yi)(yi)靠銀(yin)行貸款(kuan)，二是(shi)(shi)(shi)民(min)(min)間(jian)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)。由(you)于中(zhong)小(xiao)(xiao)型(xing)民(min)(min)營(ying)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)抗風險(xian)能力(li)差，銀(yin)行很(hen)少支持這些企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)；即(ji)使能融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)也非常(chang)(chang)有(you)(you)限，很(hen)多(duo)(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)缺(que)(que)乏改(gai)造能力(li)，結果(guo)產品都(dou)(dou)在(zai)(zai)一(yi)(yi)(yi)個(ge)層面(mian)上(shang)做，短平快項目泛(fan)濫，無(wu)法長(chang)遠發(fa)(fa)展(zhan)。同(tong)(tong)時，民(min)(min)間(jian)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)的(de)(de)(de)費用(yong)較(jiao)(jiao)高。即(ji)使引進了資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)，也產生(sheng)了很(hen)多(duo)(duo)(duo)(duo)問(wen)題(ti)，形成(cheng)了融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)后更難(nan)(nan)的(de)(de)(de)局面(mian)。而跨國(guo)公司擁(yong)有(you)(you)雄厚的(de)(de)(de)資(zi)(zi)(zi)(zi)(zi)(zi)金(jin)實力(li)，并可(ke)以在(zai)(zai)國(guo)外通(tong)過(guo)多(duo)(duo)(duo)(duo)種渠道(dao)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)。相(xiang)(xiang)對而言我國(guo)農(nong)藥企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)卻比(bi)(bi)較(jiao)(jiao)困(kun)難(nan)(nan)，即(ji)使能融(rong)(rong)資(zi)(zi)(zi)(zi)(zi)(zi)也非常(chang)(chang)有(you)(you)限，很(hen)多(duo)(duo)(duo)(duo)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)缺(que)(que)乏改(gai)造能力(li)，結果(guo)產品都(dou)(dou)在(zai)(zai)一(yi)(yi)(yi)個(ge)層面(mian)上(shang)做，短平快項目泛(fan)濫，無(wu)法長(chang)遠發(fa)(fa)展(zhan)。
七是(shi)(shi)(shi)競爭(zheng)不(bu)(bu)公。世界農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)行業發(fa)(fa)展(zhan)趨勢(shi)是(shi)(shi)(shi)向著(zhu)“大型(xing)、集(ji)中(zhong)、壟斷”的(de)(de)方向發(fa)(fa)展(zhan)，而我國有(you)(you)2000多(duo)家(jia)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)廠，卻是(shi)(shi)(shi)大廠很少小廠遍地開花。眾多(duo)的(de)(de)國內廠商主(zhu)業不(bu)(bu)突(tu)出，核心競爭(zheng)力差，無(wu)奈之下病急亂(luan)投醫，用(yong)(yong)“降(jiang)低含(han)量(liang)，一(yi)(yi)(yi)品(pin)多(duo)名(ming)、擴展(zhan)登記(ji)(ji)、偽造日期(qi)”等(deng)不(bu)(bu)正當競爭(zheng)手段爭(zheng)切蛋糕。我國大大小小的(de)(de)2000多(duo)家(jia)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)廠生(sheng)產15000多(duo)個（不(bu)(bu)含(han)無(wu)證(zheng)生(sheng)產的(de)(de)私(si)生(sheng)子）產品(pin)，所導致的(de)(de)競爭(zheng)無(wu)序：產品(pin)亂(luan)、價格(ge)亂(luan)、渠(qu)道(dao)亂(luan)、包(bao)裝亂(luan)……假(jia)冒(mao)偽劣產品(pin)猖獗，坑農(nong)(nong)(nong)(nong)害(hai)農(nong)(nong)(nong)(nong)事(shi)件接連不(bu)(bu)斷，一(yi)(yi)(yi)品(pin)多(duo)名(ming)、一(yi)(yi)(yi)證(zheng)多(duo)用(yong)(yong)、亂(luan)加成份現象(xiang)愈演(yan)愈烈。當前(qian)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)市(shi)場(chang)(chang)(chang)(chang)發(fa)(fa)育(yu)不(bu)(bu)成熟、兵荒(huang)馬亂(luan)，引起全社會的(de)(de)普遍不(bu)(bu)滿。另一(yi)(yi)(yi)方面，市(shi)場(chang)(chang)(chang)(chang)管理缺位，很多(duo)農(nong)(nong)(nong)(nong)業執法(fa)隊(dui)伍沒有(you)(you)經(jing)費，機制不(bu)(bu)健全，監管力量(liang)薄弱，無(wu)法(fa)有(you)(you)效管理農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)市(shi)場(chang)(chang)(chang)(chang)。目前(qian)，我國部分農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)市(shi)場(chang)(chang)(chang)(chang)混亂(luan)，假(jia)冒(mao)偽劣農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)產品(pin)時有(you)(you)出現，違禁、無(wu)證(zheng)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)產品(pin)屢打不(bu)(bu)絕。主(zhu)要(yao)原因(yin)是(shi)(shi)(shi)未(wei)辦理農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)經(jing)營(ying)(ying)(ying)許可證(zheng)的(de)(de)為個體經(jing)營(ying)(ying)(ying)戶，他們法(fa)制意(yi)(yi)(yi)識淡薄，辦證(zheng)意(yi)(yi)(yi)識不(bu)(bu)強，經(jing)營(ying)(ying)(ying)規(gui)模較(jiao)小，不(bu)(bu)打算長期(qi)經(jing)營(ying)(ying)(ying)，無(wu)證(zheng)經(jing)營(ying)(ying)(ying)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)是(shi)(shi)(shi)造成農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)市(shi)場(chang)(chang)(chang)(chang)混亂(luan)，坑農(nong)(nong)(nong)(nong)害(hai)農(nong)(nong)(nong)(nong)的(de)(de)主(zhu)要(yao)原因(yin)。還有(you)(you)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)標簽問題(ti)仍然突(tu)出。農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)標簽是(shi)(shi)(shi)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)生(sheng)產企業直接向使(shi)用(yong)(yong)者傳遞農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)應用(yong)(yong)技術信息(xi)的(de)(de)橋梁，是(shi)(shi)(shi)指導使(shi)用(yong)(yong)者安全合理使(shi)用(yong)(yong)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)產品(pin)的(de)(de)主(zhu)要(yao)依據。從(cong)近幾年抽(chou)查來看，標簽合格(ge)率一(yi)(yi)(yi)直在60%左右，主(zhu)要(yao)表(biao)現在：假(jia)冒(mao)登記(ji)(ji)證(zheng)，無(wu)中(zhong)文通用(yong)(yong)名(ming)，擴大防治對(dui)象(xiang)，從(cong)而嚴(yan)重(zhong)(zhong)地誤導農(nong)(nong)(nong)(nong)民用(yong)(yong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)，給(gei)農(nong)(nong)(nong)(nong)產品(pin)質量(liang)安全帶來極(ji)大的(de)(de)隱患。此外，經(jing)營(ying)(ying)(ying)進(jin)貨(huo)渠(qu)道(dao)混亂(luan)。農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)進(jin)貨(huo)人(ren)員進(jin)貨(huo)隨意(yi)(yi)(yi)性大，由于價格(ge)因(yin)素，不(bu)(bu)到正規(gui)批發(fa)(fa)商處進(jin)貨(huo)，致使(shi)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)產品(pin)質量(liang)無(wu)法(fa)得到保(bao)證(zheng)，給(gei)假(jia)冒(mao)農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)產品(pin)進(jin)入市(shi)場(chang)(chang)(chang)(chang)留下可乘之機。所有(you)(you)這些，都嚴(yan)重(zhong)(zhong)地影響了(le)我國農(nong)(nong)(nong)(nong)藥(yao)(yao)(yao)(yao)(yao)(yao)(yao)企業的(de)(de)競爭(zheng)環境。
八是質(zhi)量(liang)(liang)(liang)不(bu)(bu)(bu)硬。據國(guo)(guo)(guo)(guo)(guo)家(jia)(jia)農(nong)藥(yao)(yao)(yao)(yao)(yao)質(zhi)量(liang)(liang)(liang)監(jian)督檢驗中(zhong)心近幾年的(de)抽(chou)(chou)查結(jie)果(guo)表(biao)明，我(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)藥(yao)(yao)(yao)(yao)(yao)抽(chou)(chou)查合(he)(he)格率(lv)較低，為80%~90%。最近，國(guo)(guo)(guo)(guo)(guo)家(jia)(jia)質(zhi)檢總局公布的(de)最新國(guo)(guo)(guo)(guo)(guo)家(jia)(jia)監(jian)督抽(chou)(chou)查結(jie)果(guo)顯示，農(nong)藥(yao)(yao)(yao)(yao)(yao)產品質(zhi)量(liang)(liang)(liang)合(he)(he)格率(lv)逾九成，大(da)中(zhong)型(xing)(xing)企(qi)業(ye)產品較好(hao)。2006年6月(yue)13日國(guo)(guo)(guo)(guo)(guo)家(jia)(jia)質(zhi)檢總局組織(zhi)對農(nong)藥(yao)(yao)(yao)(yao)(yao)產品質(zhi)量(liang)(liang)(liang)進行(xing)了(le)國(guo)(guo)(guo)(guo)(guo)家(jia)(jia)監(jian)督抽(chou)(chou)查。共抽(chou)(chou)查了(le)河北、上海、江蘇、浙江、安徽、江西、山東、河南(nan)、廣(guang)東、海南(nan)、云南(nan)等十(shi)一(yi)個省、直(zhi)轄(xia)市五(wu)十(shi)五(wu)家(jia)(jia)企(qi)業(ye)生產的(de)八十(shi)種(zhong)(zhong)產品，合(he)(he)格七(qi)十(shi)四(si)(si)種(zhong)(zhong)，產品抽(chou)(chou)樣合(he)(he)格率(lv)92.5%。抽(chou)(chou)查結(jie)果(guo)表(biao)明，大(da)中(zhong)型(xing)(xing)企(qi)業(ye)產品質(zhi)量(liang)(liang)(liang)較好(hao)，所(suo)抽(chou)(chou)查的(de)二十(shi)家(jia)(jia)大(da)中(zhong)型(xing)(xing)企(qi)業(ye)的(de)三十(shi)一(yi)種(zhong)(zhong)產品全(quan)部合(he)(he)格。產品質(zhi)量(liang)(liang)(liang)問題(ti)主要(yao)存在于(yu)一(yi)些小型(xing)(xing)企(qi)業(ye)中(zhong)，主要(yao)質(zhi)量(liang)(liang)(liang)問題(ti)是：有(you)(you)效(xiao)(xiao)成分不(bu)(bu)(bu)符(fu)合(he)(he)標(biao)準要(yao)求，六種(zhong)(zhong)農(nong)藥(yao)(yao)(yao)(yao)(yao)產品有(you)(you)效(xiao)(xiao)成分不(bu)(bu)(bu)合(he)(he)格。其中(zhong)有(you)(you)一(yi)種(zhong)(zhong)農(nong)藥(yao)(yao)(yao)(yao)(yao)，標(biao)準規定三唑(zuo)磷含(han)量(liang)(liang)(liang)大(da)于(yu)等于(yu)百(bai)分之十(shi)，而實測三唑(zuo)磷含(han)量(liang)(liang)(liang)僅為百(bai)分之四(si)(si)點四(si)(si)。使(shi)用(yong)有(you)(you)效(xiao)(xiao)成分含(han)量(liang)(liang)(liang)不(bu)(bu)(bu)足的(de)農(nong)藥(yao)(yao)(yao)(yao)(yao)，起不(bu)(bu)(bu)到(dao)預(yu)期(qi)的(de)防治效(xiao)(xiao)果(guo)，直(zhi)接影(ying)響農(nong)作物(wu)的(de)生長(chang)；pH值(zhi)不(bu)(bu)(bu)合(he)(he)格、水分含(han)量(liang)(liang)(liang)超(chao)標(biao)，四(si)(si)種(zhong)(zhong)農(nong)藥(yao)(yao)(yao)(yao)(yao)產品的(de)pH值(zhi)不(bu)(bu)(bu)合(he)(he)格。pH值(zhi)、水分含(han)量(liang)(liang)(liang)不(bu)(bu)(bu)合(he)(he)格會導致農(nong)藥(yao)(yao)(yao)(yao)(yao)產品質(zhi)量(liang)(liang)(liang)不(bu)(bu)(bu)穩定，達不(bu)(bu)(bu)到(dao)產品的(de)預(yu)期(qi)藥(yao)(yao)(yao)(yao)(yao)效(xiao)(xiao)。這(zhe)說明中(zhong)國(guo)(guo)(guo)(guo)(guo)農(nong)藥(yao)(yao)(yao)(yao)(yao)的(de)質(zhi)量(liang)(liang)(liang)仍然是制約我(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)藥(yao)(yao)(yao)(yao)(yao)產業(ye)發(fa)展的(de)軟肋。同時，開拓國(guo)(guo)(guo)(guo)(guo)際(ji)市場，只有(you)(you)依靠適銷對路的(de)高(gao)(gao)質(zhi)量(liang)(liang)(liang)農(nong)藥(yao)(yao)(yao)(yao)(yao)產品，守住國(guo)(guo)(guo)(guo)(guo)內(nei)市場，擴大(da)市場份額，才有(you)(you)可(ke)能把我(wo)們(men)的(de)產品打到(dao)國(guo)(guo)(guo)(guo)(guo)外去。因(yin)此，提高(gao)(gao)產品質(zhi)量(liang)(liang)(liang)已成為我(wo)國(guo)(guo)(guo)(guo)(guo)農(nong)藥(yao)(yao)(yao)(yao)(yao)工業(ye)興(xing)衰(shuai)的(de)關鍵(jian)因(yin)素。
九是(shi)環(huan)保(bao)淡薄。迄今為(wei)止，世界各國(guo)所(suo)注冊(ce)的1500多種(zhong)(zhong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)中(zhong)，常用(yong)的300多種(zhong)(zhong)，按其主要(yao)用(yong)途分有殺(sha)(sha)(sha)蟲(chong)劑(ji)(ji)、殺(sha)(sha)(sha)螨劑(ji)(ji)、殺(sha)(sha)(sha)鼠(shu)劑(ji)(ji)、殺(sha)(sha)(sha)軟體動物(wu)(wu)劑(ji)(ji)、殺(sha)(sha)(sha)菌劑(ji)(ji)、殺(sha)(sha)(sha)線(xian)蟲(chong)劑(ji)(ji)、除草劑(ji)(ji)、植物(wu)(wu)生(sheng)(sheng)(sheng)(sheng)長調(diao)節劑(ji)(ji)等；按農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)來源(yuan)分類有礦物(wu)(wu)源(yuan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)（無機(ji)(ji)化(hua)合(he)物(wu)(wu)）、生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)源(yuan)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)（天然(ran)有機(ji)(ji)物(wu)(wu)、抗生(sheng)(sheng)(sheng)(sheng)素、微(wei)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)）及(ji)化(hua)學(xue)合(he)成農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)；按農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)化(hua)學(xue)結構分類主要(yao)有有機(ji)(ji)磷(lin)、氨基甲酸酯(zhi)、擬除蟲(chong)菊酯(zhi)、有機(ji)(ji)氮化(hua)合(he)物(wu)(wu)、有機(ji)(ji)硫化(hua)合(he)物(wu)(wu)、脒類、雜環(huan)類和(he)有機(ji)(ji)金屬化(hua)合(he)物(wu)(wu)等。我國(guo)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)工業經過創建時期、鞏固發展(zhan)時期、調(diao)整品種(zhong)(zhong)結構蓬(peng)勃(bo)發展(zhan)時期3個(ge)階段的發展(zhan)，現已成為(wei)世界第二大(da)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)生(sheng)(sheng)(sheng)(sheng)產國(guo)。但(dan)我國(guo)的農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)產業和(he)產品結構仍(reng)欠合(he)理。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)的大(da)量(liang)生(sheng)(sheng)(sheng)(sheng)產與使(shi)用(yong)無疑(yi)將對我國(guo)的生(sheng)(sheng)(sheng)(sheng)態環(huan)境(jing)(jing)產生(sheng)(sheng)(sheng)(sheng)破(po)壞性的影響(xiang)，毒(du)性持久(jiu)的殺(sha)(sha)(sha)蟲(chong)劑(ji)(ji)在(zai)殺(sha)(sha)(sha)滅害(hai)蟲(chong)的同時，會(hui)殺(sha)(sha)(sha)死(si)種(zhong)(zhong)類繁多的其它昆蟲(chong)，破(po)壞了(le)生(sheng)(sheng)(sheng)(sheng)態平(ping)衡，而且還會(hui)通過食(shi)物(wu)(wu)鏈進入人體，導(dao)致(zhi)人體生(sheng)(sheng)(sheng)(sheng)理過程的致(zhi)命(ming)(ming)惡變。據(ju)統計，1991年(nian)(nian)~1996年(nian)(nian)間，我國(guo)就發生(sheng)(sheng)(sheng)(sheng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)中(zhong)毒(du)24739例，死(si)亡24612人，此數(shu)據(ju)尚不(bu)包括因(yin)食(shi)用(yong)被農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)污(wu)染蔬菜造成的中(zhong)毒(du)。除此以外，高毒(du)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)生(sheng)(sheng)(sheng)(sheng)產和(he)使(shi)用(yong)中(zhong)的“點源(yuan)污(wu)染”也不(bu)可(ke)忽視。1997年(nian)(nian)，吉林省某農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)廠將農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)生(sheng)(sheng)(sheng)(sheng)產廢水(shui)排入河(he)道(dao)，造成逾2600hm2水(shui)稻受害(hai)的特大(da)污(wu)染事故。因(yin)此，農(nong)(nong)(nong)(nong)(nong)(nong)(nong)藥(yao)企業要(yao)實(shi)現長治久(jiu)安的可(ke)持續發展(zhan)戰略(lve)，就必須以環(huan)境(jing)(jing)保(bao)護(hu)觀念作為(wei)經營指(zhi)導(dao)思想(xiang)，以綠色文化(hua)為(wei)理念，以消(xiao)除和(he)減少對生(sheng)(sheng)(sheng)(sheng)態環(huan)境(jing)(jing)的破(po)壞為(wei)中(zhong)心，以滿足綠色消(xiao)費為(wei)出發點，實(shi)施綠色革命(ming)(ming)。目前國(guo)內很多企業沒有環(huan)保(bao)意(yi)識，以犧(xi)牲(sheng)環(huan)境(jing)(jing)為(wei)代(dai)價來提高產量(liang)和(he)經濟效益(yi)，這(zhe)樣的現象再也不(bu)能繼續下(xia)去了(le)。
十是服務不優。服務是獲取消費者忠誠的有力武器，良好的服務對于增強品牌的美譽度具有很大的貢獻。服務營銷只能是顧客服務營銷，即服務作為一種營銷工具促進有形產品的交換（銷售力），但核心理念都是顧客滿意和顧客忠誠。國外農藥企業堅持以所在國的法律為準繩，決不搞承諾競賽，服務上十分規范，以顧客為核心，用經濟手段促進服務水平的提高。與跨國公司相比，國內農藥廠家服務意識滯后，觀念陳舊，人員素質低，服務質量差距還很大。
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