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灤(luan)南縣(xian)是一個(ge)擁有(you)58萬人(ren)口、110萬畝耕地的(de)農業(ye)大(da)縣(xian)。2003年11月，該(gai)縣(xian)供(gong)(gong)銷合(he)作社對原農資公(gong)(gong)司(si)進行(xing)了(le)徹底的(de)產(chan)權(quan)制度(du)改革，注冊成(cheng)立了(le)灤(luan)南縣(xian)惠(hui)農農資超市有(you)限責任公(gong)(gong)司(si)，并以其為(wei)龍頭，以基層社、分社和村級服務站為(wei)銷售終端，發展起直營店(dian)(dian)、連鎖(suo)店(dian)(dian)，并吸(xi)收農業(ye)三站及個(ge)體經銷大(da)戶為(wei)加盟(meng)店(dian)(dian)，形成(cheng)了(le)覆蓋全(quan)(quan)縣(xian)的(de)農資連鎖(suo)經營網(wang)絡；縣(xian)供(gong)(gong)銷社負(fu)責網(wang)絡開(kai)發、管理和協調，經縣(xian)政府批(pi)準，惠(hui)農公(gong)(gong)司(si)享有(you)全(quan)(quan)縣(xian)農資批(pi)發權(quan)。

農(nong)資(zi)(zi)(zi)商品(pin)的(de)質(zhi)量(liang)好(hao)壞直(zhi)接(jie)關系(xi)到(dao)農(nong)民的(de)切(qie)身(shen)利益。惠(hui)(hui)農(nong)公司(si)成立之初(chu)就(jiu)向社(she)會(hui)鄭重承諾，所(suo)(suo)有(you)農(nong)資(zi)(zi)(zi)全(quan)部從正(zheng)規廠家(jia)(jia)進(jin)(jin)(jin)(jin)貨，進(jin)(jin)(jin)(jin)入超市(shi)(shi)流通前，生產(chan)廠家(jia)(jia)必須(xu)提供(gong)本廠產(chan)品(pin)的(de)相關資(zi)(zi)(zi)料，經供(gong)銷(xiao)(xiao)社(she)審查后(hou)上(shang)報工(gong)商局，工(gong)商局根據廠家(jia)(jia)提供(gong)的(de)產(chan)品(pin)品(pin)牌(pai)、型號(hao)、規格(ge)以及供(gong)銷(xiao)(xiao)社(she)意見(jian)確定其市(shi)(shi)場準入資(zi)(zi)(zi)格(ge)。同時(shi)，惠(hui)(hui)農(nong)公司(si)還實(shi)行(xing)(xing)了統(tong)(tong)(tong)一(yi)(yi)(yi)名(ming)稱標識、統(tong)(tong)(tong)一(yi)(yi)(yi)章程管(guan)理、統(tong)(tong)(tong)一(yi)(yi)(yi)進(jin)(jin)(jin)(jin)貨配(pei)送、統(tong)(tong)(tong)一(yi)(yi)(yi)融(rong)通資(zi)(zi)(zi)金(jin)、統(tong)(tong)(tong)一(yi)(yi)(yi)銷(xiao)(xiao)售價格(ge)的(de)“五(wu)(wu)統(tong)(tong)(tong)一(yi)(yi)(yi)”管(guan)理模(mo)式。所(suo)(suo)有(you)連鎖網(wang)絡經營網(wang)點均由(you)總部按統(tong)(tong)(tong)一(yi)(yi)(yi)模(mo)式進(jin)(jin)(jin)(jin)行(xing)(xing)裝修，公司(si)章程由(you)總部統(tong)(tong)(tong)一(yi)(yi)(yi)印發(fa)上(shang)墻，經營商品(pin)由(you)總部統(tong)(tong)(tong)一(yi)(yi)(yi)采購(gou)，并實(shi)行(xing)(xing)全(quan)縣(xian)統(tong)(tong)(tong)一(yi)(yi)(yi)零(ling)售價。各門店不得網(wang)外(wai)進(jin)(jin)(jin)(jin)貨和自行(xing)(xing)改(gai)變銷(xiao)(xiao)售價格(ge)，一(yi)(yi)(yi)經發(fa)現，立即取消(xiao)農(nong)資(zi)(zi)(zi)經營資(zi)(zi)(zi)格(ge)。對(dui)村(cun)級(ji)加盟店除上(shang)述(shu)“五(wu)(wu)統(tong)(tong)(tong)一(yi)(yi)(yi)”外(wai)，還實(shi)行(xing)(xing)零(ling)售計(ji)價、現金(jin)進(jin)(jin)(jin)(jin)貨、單品(pin)返利和季節差(cha)價等(deng)管(guan)理辦法。

規范化的運作和(he)管理大(da)大(da)提高了(le)惠(hui)農農資連鎖超(chao)市(shi)的信譽度(du)和(he)知名度(du)。2004年(nian)灤南縣(xian)發生3起涉及農資的投訴案件，無(wu)一(yi)涉及惠(hui)農農資連鎖超(chao)市(shi)。

為改(gai)變(bian)一(yi)買(mai)一(yi)賣(mai)的傳統經營模(mo)式，推進科技(ji)與經營的結合，惠農(nong)(nong)農(nong)(nong)資公司(si)還(huan)聘請科技(ji)人員入(ru)村入(ru)戶(hu)舉辦了(le)40多場優質棉花、優質玉米栽培技(ji)術培訓班(ban)；在縣(xian)供銷社協(xie)調(diao)下，惠農(nong)(nong)公司(si)與縣(xian)科協(xie)建(jian)立了(le)定時(shi)、定點深(shen)入(ru)鄉鎮巡診(zhen)制度，手把手地(di)向農(nong)(nong)民群(qun)眾(zhong)講解科學用肥(fei)知識。另外，惠農(nong)(nong)公司(si)總部投資3萬多元(yuan)購置了(le)土壤成(cheng)分分析儀，免費提(ti)(ti)供測土服(fu)務，并提(ti)(ti)出施(shi)(shi)肥(fei)建(jian)議，滿足了(le)農(nong)(nong)民群(qun)眾(zhong)對科學施(shi)(shi)肥(fei)知識的渴(ke)求。惠農(nong)(nong)公司(si)董事長(chang)高愛山高興地(di)告訴(su)筆者，他(ta)們(men)已經與部分農(nong)(nong)戶(hu)簽訂(ding)了(le)400畝耕(geng)地(di)的租(zu)用合同，設立“惠農(nong)(nong)公司(si)試(shi)驗田”，公司(si)提(ti)(ti)供種(zhong)子、化肥(fei)、農(nong)(nong)藥(yao)和地(di)膜等農(nong)(nong)資，用來推廣優質水稻、玉米和棉花。

據唐山市供銷社負責人介(jie)紹，目前，唐山市已有6個縣(xian)（市）區推行了灤南縣(xian)這種農資連鎖經營(ying)的成功(gong)模式(shi)，預計年底(di)前這一模式(shi)將在全(quan)市范(fan)圍(wei)內(nei)得到普遍推廣。